Media PM - BuzzFeed boss Peretti warns of using online ads that 'don't care about readers'; WPP deal is a risk worth taking for Essence's Juhl; Let's be upfront about this: TV can still hold its own

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12th November 2015

BuzzFeed boss Peretti warns of using online ads that 'don't care about readers' Online publishers are paying the price for using intrusive, and "terrible" third-party software, which has given rise to a surge in ad-blocking use, said Jonah Peretti, the chief executive of BuzzFeed. WPP deal is a risk worth taking for Essence's Juhl The digital shop will be able to expand its operations quickly after investment from Group M, Gideon Spanier writes. Let's be upfront about this: TV can still hold its own TV buyers are gearing up for one of the most important weeks of the year for broadcasters as the annual trading season kicks off. Do media agencies need to re-evaluate the print medium? Good old-fashioned ink on paper might not be sexy for some, but has it gone as far as 'printism', Gurjit Degun asks. You'd be raving mad to ignore 'Adchester' revival London is a global hothouse for the creative and digital industries, right? Verbalisation hires van Gestel to lead fight into new markets Verbalisation, the strategic marketing agency which prides itself on its military contacts and use of psychological warfare methods, has appointed Alex van Gestel as its chief executive. Latest blogs Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Sales Coordinator , Sky negotiable, Middlesex Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater) Advertising Technology Product Lead , Sky competitive, West End

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