Thursday, 19 November 2015

VCCP acquires Adconnection, Mini launches UK integrated review, and BT Sport calls pitch for ad sales contract

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Brand Republlic
Daily News 19th November
 
VCCP acquires Adconnection

VCCP acquires Adconnection

19 November 15, Gideon Spanier

Media arm of creative agency will become a top 20 media shop following the deal.

 
Mini launches UK integrated review

Mini launches UK integrated review

19 November 15, Gurjit Degun

Mini, the car brand owned by BMW, has called a review of its integrated ad account in the UK.

 
BT Sport calls pitch for ad sales contract

BT Sport calls pitch for ad sales contract

19 November 15, Gideon Spanier

BT Sport has put its ad sales contract, which is estimated to be worth £30 million a year, up for review and, in a surprise move, both ITV and Sky have submitted bids against the incumbent, Channel 4.

 
DMG Media kicks off hunt for global shop

DMG Media kicks off hunt for global shop

19 November 15, Maisie McCabe

DMG Media, the publisher of the Daily Mail and MailOnline, is looking for an international agency ahead of a consumer push.

 
Breakfast Briefing: Tinder CEO's disastrous interview, Uber flu jabs, Tesco investigation delayed

Breakfast Briefing: Tinder CEO's disastrous interview, Uber flu jabs, Tesco investigation delayed

19 November 15, Shona Ghosh

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, Tinder CEO Sean Rad gives the interview of a lifetime, Uber offers free... read more

 
A view from Dave Trott: Don't interrupt

A view from Dave Trott: Don't interrupt

19 November 15, Dave Trott

Recently, I was on a panel of top advertising people - the topic was the future of advertising.

 
MEC launches Tonic to match tech start-ups to digital briefs

MEC launches Tonic to match tech start-ups to digital briefs

19 November 15, Gurjit Degun

MEC, the WPP media agency, has set up a division called MEC Tonic to help clients with digital briefs by using the expertise of start-ups.

 
Creative agencies line up for charity coalition for the lonely

Creative agencies line up for charity coalition for the lonely

19 November 15, James Swift

The Campaign to End Loneliness, a coalition of organisations dedicated to helping the elderly stay connected to the world, has issued a brief for a creative partner.

 
C4 negotiating with Group M over ad deal renewal

C4 negotiating with Group M over ad deal renewal

19 November 15, Gideon Spanier

Channel 4 has opened talks with its biggest advertising customer, WPP's Group M, about a new trading deal as its two-year agreement expires next month.

 
ITV backs new VoD service hub with ad push

ITV backs new VoD service hub with ad push

19 November 15, Gideon Spanier

ITV is introducing a "swipe to live" viewing feature as part its new online video service, The ITV Hub, and will back next week's launch with a marketing push in TV, outdoor and digital.

 
Bauer's Banks takes charge of branded content at Google

Bauer's Banks takes charge of branded content at Google

19 November 15, Maisie McCabe

Google has appointed Lucy Banks, the executive creative director at Bauer Media, to lead its branded content business across EMEA, replacing Derek Scobie.

 
Havas hires M&C Saatchi's Sinnock

Havas hires M&C Saatchi's Sinnock

19 November 15, Gurjit Degun

Mark Sinnock, the group chief strategy officer at M&C Saatchi, has joined Havas Creative Group as its European and UK chief strategy officer.

 
Sky opens global ad sales division

Sky opens global ad sales division

19 November 15, Gideon Spanier

Sky Media has launched an international ad sales team, based in Munich, for brands that want to run campaigns "at scale" across all the pay-TV giant's five European markets.

 
Mr President scoops Miele UK digital task

Mr President scoops Miele UK digital task

19 November 15,

Miele, the home-appliances brand, has picked Mr President as its UK digital agency after a competitive pitch.

 
Frylight seeks agency ahead of new activity

Frylight seeks agency ahead of new activity

19 November 15, Kate Magee

Frylight, the cooking oil brand that is owned by Dairy Crest, is on the hunt for an agency ahead of a marketing push.

 
Dunelm seeks shop for creative account

Dunelm seeks shop for creative account

19 November 15, Gurjit Degun

Dunelm, the home-furnishings retailer, is on the hunt for an agency to handle its creative work.

 
Sapient: changing Publicis from the inside

Sapient: changing Publicis from the inside

19 November 15, Claire Beale

SapientNitro's sale to Publicis Groupe last year has had a big effect on the agency but also, it seems, on the holding company. Claire Beale meets the men putting technology at the heart of their business.

 
Should Google buy Twitter?

Should Google buy Twitter?

19 November 15, Gideon Spanier

A deal could solve both Google's lack of social media presence and Twitter's declining power.

 
Putting Trinity Mirror on the map

Putting Trinity Mirror on the map

19 November 15, Gideon Spanier

Local World acquisition moves media group up there with the digital big boys, Gideon Spanier writes.

 
Are you a work person or a career person?

Are you a work person or a career person?

19 November 15, Paul Burke

Paul Burke has a theory that everyone with a job can be divided into one of two categories: 'work' people and 'career' people. Here, the award-winning copywriter expounds upon his philosophy and applies... read more

 


Apple Watch dominates wearable social buzz with two million mentions

Presented by ADOBE
In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.


 
 
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