The Marketing Magazine Power 100 2015 is revealed + Aldi, Burberry and French Connection

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Marketing Daily , 30th November 2015

Power 100 2015 The 'unknown uknowns' might seem scary, but brands must be ready for the 'what ifs' Aldi created John Lewis spoof 'spontaneously', reveals marketing boss Burberry steps up digital personalisation ahead of Christmas How football "mega deals" are propping up the top clubs Half of consumers are anti 'sugar tax' but younger people are more positive Black Friday now firmly established as heavyweight champion of retail events French Connection to close 8 stores including Regent Street shop Dom Joly causes mischief in NHS 111 campaign Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect Tyrells coins 'Life's a shindig' slogan for first-ever advertising campaign Breakfast Briefing: Pressure grows on Gov for sugar tax, Nissan boosts UK production, Cyber Monday kicks off Apple Watch dominates wearable social buzz with two million mentions Presented by ADOBE   JOBS BOARD Social Media Executive , Whittard of ChelseaCompetitive , London (Central), London (Greater) Senior Marketing Executive - Travel - London - £28k , Daniel Marks London£28K + benefits , London (Greater) Customer Retention Manager , Whittard of ChelseaCompetitive , London (Central), London (Greater) Digital Painter - Games - London - £25,000 - £35,000 , Red Sofa London£25000 - £35000 per annum , London Digital Developer , Jamie Miller Marketing Recruitment£30000 - £40000 per annum , London

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