Dom Joly pranks people for NHS campaign, Cinema adspend jumps 23%, Matt Pye leaving Cheil UK

view in web browser add to safe senders list November 30, 2015 Campaign Daily Fix

Latest news Dom Joly causes mischief in NHS 111 campaign Omar Oakes Dom Joly, the comedian best known for prank sketch show Trigger Happy TV, has co-written and stars in a NHS campaign to raise awareness about its 111 telephone number. Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect Gideon Spanier Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year. Matt Pye to depart Cheil UK Gurjit Degun Matt Pye, the chief operating officer at Cheil UK, is set to leave the agency after five years. I'm holding out for a hero - and it's not the Milk Tray Man Rachel Pashley Rachel Pashley, the global board planning director at J Walter Thompson, wonders where all the heroines are in advertising. Group M hikes UK ad growth forecast to 7% for 2015 and 2016 Gideon Spanier WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth. Richmond sausages help parents track child's toy Gurjit Degun Richmond, the Kerry Foods-owned sausages brand, is helping parents keep track of their child's favourite toy with a chip they can add to the product and connect to with an app. Top reasons an online ad is not viewable revealed in Meetrics study Gurjit Degun The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company. Is strategy an endangered species in media agencies? Anne-Cécile Michaud Anne-Cécile Michaud, the global chief strategy officer at Havas Media Group, argues that the long-term brand view is in danger of becoming forgotten about in our real-time digital world. Canon's Lifecake launches brand campaign with teddy bear nostalgia Omar Oakes Lifecake, the photograph sharing application owned by Canon, is bidding to tap into nostalgic affection for teddy bears as part of its new integrated campaign. The Work BetVictor "simple as" by VCCP The comedian Paul Kaye has vanished from BetVictor's advertising, as the brand seeks to position itself as the most simple and straightforward bookmaker around. Editor's pick Does The Sun going free spell the end for mass-market paywalls? Is the volte-face compelling evidence that a popular paid subscription model is not viable, Gideon Spanier asks. Lad mags failed because 'most men use moisturiser and take selfies now' Gideon Spanier FHM, Zoo and other lads' mags failed because "most men are using moisturiser and taking selfies" and don't want to portray a "laddish" image on social media, according to the editor of ShortList. Promoted content Interconnected: Total UX, the modern crusade  Interconnected means achieving a seamless user experience across all devices and journeys Interconnected: Tear up the agency rulebook Agencies should stop playing by rules that have ceased to exist in the era of social and digital Also in the news Tyrells coins 'Life's a shindig' slogan for first-ever advertising campaign Ben Bold Premium crisps brand Tyrells has launched the first advertising push in its 13-year history, as it seeks to boost sales and build on its position as the UK's fastest-growing crisp brand. Burberry steps up digital personalisation ahead of Christmas Shona Ghosh Burberry is pushing its monogrammed scarves ahead of Christmas with an innovative, highly personalised 3D email campaign. Black Friday now firmly established as heavyweight champion of retail events Simon Hathaway The hype around Black Friday wasn't felt on the high street this year but the volume of sales generated means it's now the heavyweight champion of retail says in the UK, according to Simon Hathaway, president and global chief retail officer at Cheil. Campaign Jobs DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas Campaign Manager £22k Dot-Gap, London (Central) Digital Activation Planner Buyer £30k Dot-Gap, London (Central) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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