How Uber and Airbnb created the 5* consumer; plus, YouTube Red, mobile data, and Domino’s UK fixes data flaw

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How Uber and Airbnb created the 5* consumer 10 November 15, Petya Pavlova A big trend for 2016 is going to be the two-way rating relationship between businesses and customers, according to Petya Pavlova, senior editorial analyst at global consumer research and insight company... read more     10 November 15 The Daily Poke: Tipplers’ teas Here at Poke Towers, it’s widely acknowledged that a significant section of our workforce is fuelled by tea. So any talk of introducing alcohol into the brewing process is bound to prick our curiosity... read more   10 November 15 What does YouTube Red mean for advertisers? A few months ago in April, YouTube announced that it would be releasing a paid subscription service that would allow users to watch the videos they know and love without any ads. On 21 October, this service... read more   10 November 15 Community and commerce: The future of consumer engagement Being social (not sociable) was once an activity defined by the parameters of free time, access to a PC and a populace social media platform. However the evolution of the internet and its usage has seen... read more   10 November 15 How can brands use mobile data to turn browsers into buyers this Christmas? (Thinkstock/Fuse) Purchases via smartphones and tablets drove sales last Christmas. Consumers spent £5.18bn via mobile devices, with John Lewis experiencing an impressive 76% of Christmas Day traffic... read more     Domino's UK fixes flaw exposing names and pizza orders 10 November 15, Shona Ghosh Domino's UK has rushed to fix a security vulnerability that allows online customers to see others' names, local stores and pizza orders.   Always #LikeAGirl proves 'Purpose' is not a marketing buzzword but a sales driver 10 November 15, Alison Martin Alison Martin, director at Kantar Worldpanel, argues that brands including Always and Dove are successful because they tap into a real human need and motivation and have a strong and clearly defined social... read more   'Become More Powerful' with EA's thrilling Star Wars trailer 09 November 15, Douglas Quenqua Anna Kendrick channels her inner Obi Wan to promote the release of Star Wars Battlefront                 Key Account Manager   £40k Dot-Gap, London (Central)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Head of Communication   The BSN offers a competitive salary & benefits package The British School in The Netherlands, The Hague (NL)   Market Insight Panel Management Executive (London)   Competitive + bonus EE, London   Digital Senior Planner/Buyer   £30k Dot-Gap, London Central   Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire   Propositions Manager, Communications Products   Negotiable Sky, London   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex   Digital Media Director   Up to £80k + benefits Ascent Solutions, Central London   Senior Media Buyer   Up to £40k + benefits Ascent Solutions, London (Central), London (Greater)               See all jobs

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