Thursday 19 November 2015

VCCP buys Adconnection, Mini and Daily Mail publisher seek agencies, Are you a work person or career person?

Campaign Daily Fix

Campaign

November 19, 2015

Campaign Daily Fix

Latest news
VCCP acquires Adconnection
VCCP acquires Adconnection

Gideon Spanier

Media arm of creative agency will become a top 20 media shop following the deal.

Mini launches UK integrated review
Mini launches UK integrated review

Gurjit Degun

Mini, the car brand owned by BMW, has called a review of its integrated ad account in the UK.

DMG Media kicks off hunt for global shop
DMG Media kicks off hunt for global shop

Maisie McCabe

DMG Media, the publisher of the Daily Mail and MailOnline, is looking for an international agency ahead of a consumer push.

BT Sport calls pitch for ad sales contract
BT Sport calls pitch for ad sales contract

Gideon Spanier

BT Sport has put its ad sales contract, which is estimated to be worth £30 million a year, up for review and, in a surprise move, both ITV and Sky have submitted bids against the incumbent, Channel 4.

Efficiency does not only come from procurement
Efficiency does not only come from procurement

Claire Beale

When clients talk about a new drive towards effectiveness and efficiency in their marketing communications, what they often seem to mean is they're going to cut costs and/or squeeze their suppliers

Havas hires M&C Saatchi's Sinnock
Havas hires M&C Saatchi's Sinnock

Gurjit Degun

Mark Sinnock, the group chief strategy officer at M&C Saatchi, has joined Havas Creative Group as its European and UK chief strategy officer.

Frylight seeks agency ahead of new activity
Frylight seeks agency ahead of new activity

Kate Magee

Frylight, the cooking oil brand that is owned by Dairy Crest, is on the hunt for an agency ahead of a marketing push.

Bauer's Banks takes charge of branded content at Google
Bauer's Banks takes charge of branded content at Google

Maisie McCabe

Google has appointed Lucy Banks, the executive creative director at Bauer Media, to lead its branded content business across EMEA, replacing Derek Scobie.

Dunelm seeks shop for creative account
Dunelm seeks shop for creative account

Gurjit Degun

Dunelm, the home-furnishings retailer, is on the hunt for an agency to handle its creative work.

Sky opens global ad sales division
Sky opens global ad sales division

Gideon Spanier

Sky Media has launched an international ad sales team, based in Munich, for brands that want to run campaigns "at scale" across all the pay-TV giant's five European markets.

ITV backs new VoD service hub with ad push
ITV backs new VoD service hub with ad push

Gideon Spanier

ITV is introducing a "swipe to live" viewing feature as part its new online video service, The ITV Hub, and will back next week's launch with a marketing push in TV, outdoor and digital.

Mr President scoops Miele UK digital task
Mr President scoops Miele UK digital task

Miele, the home-appliances brand, has picked Mr President as its UK digital agency after a competitive pitch.

Creative agencies line up for charity coalition for the lonely
Creative agencies line up for charity coalition for the lonely

James Swift

The Campaign to End Loneliness, a coalition of organisations dedicated to helping the elderly stay connected to the world, has issued a brief for a creative partner.

Adam & Eve/DDB wins Amstel UK advertising
Adam & Eve/DDB wins Amstel UK advertising

Maisie McCabe

Heineken has extended its relationship with Adam & Eve/DDB by appointing the agency to handle the UK advertising for Amstel.

C4 negotiating with Group M over ad deal renewal
C4 negotiating with Group M over ad deal renewal

Gideon Spanier

Channel 4 has opened talks with its biggest advertising customer, WPP's Group M, about a new trading deal as its two-year agreement expires next month.

Editor's pick
Are you a work person or a career person?
Are you a work person or a career person?

Paul Burke

Paul Burke has a theory that everyone with a job can be divided into one of two categories: 'work' people and 'career' people. Here, the award-winning copywriter expounds upon his philosophy and applies it to the world of advertising creatives.

Sapient: changing Publicis from the inside
Sapient: changing Publicis from the inside

Claire Beale

SapientNitro's sale to Publicis Groupe last year has had a big effect on the agency but also, it seems, on the holding company. Claire Beale meets the men putting technology at the heart of their business.

The Work
The Big Issue
The Big Issue "change please" by FCB Inferno

The Big Issue and the London coffee brand Old Spike Roastery have combined to launch Change Please, an initiative that pays homeless people the London living wage and helps them get back into the workforce.

Tate Britain
Tate Britain "500 years of stories" by Grey London

Nils Leonard, Grey London's chairman and chief creative officer, art directed the agency's new outdoor campaign for Tate Britain.

Pick of the week: John Lewis, Adam & Eve/DDB
Pick of the week: John Lewis, Adam & Eve/DDB

James Swift

John Lewis' latest Christmas ad is this week's pick.

Turkey of the week: Tesco, Bartle Bogle Hegarty
Turkey of the week: Tesco, Bartle Bogle Hegarty

Gurjit Degun

Tesco's Christmas ads haven't gone over well.

Also in the news
Sainsbury's Christmas Mog book tops best-seller chart
Sainsbury's Christmas Mog book tops best-seller chart

James Swift

Mog's Christmas Calamity, the book written and illustrated by Judith Kerr for Sainsbury's seasonal campaign, has topped the best-seller list.

Leo Burnett's James Kirkham resigns as head of mobile and social
Leo Burnett's James Kirkham resigns as head of mobile and social

Kate Magee

James Kirkham, the head of mobile and social at Leo Burnett and a co-founder of Holler, is leaving the agency.

MEC launches Tonic to match tech start-ups to digital briefs
MEC launches Tonic to match tech start-ups to digital briefs

Gurjit Degun

MEC, the WPP media agency, has set up a division called MEC Tonic to help clients with digital briefs by using the expertise of start-ups.

Gareth Malone teaches 'breathless' strangers to sing in Philips health tech ad
Gareth Malone teaches 'breathless' strangers to sing in Philips health tech ad

Omar Oakes

Gareth Malone, the celebrity choirmaster, is helping people with breathing conditions to become singers, as part of a new campaign for Philips.

Android's cute animals ad by Droga5 is most shared ad of 2015
Android's cute animals ad by Droga5 is most shared ad of 2015

Gurjit Degun

The ad featuring animals playing together for the Android operating system is the most-shared ad of 2015, according to Unruly.

BBDO and Twix host competition to create most-shared ad
BBDO and Twix host competition to create most-shared ad

Gurjit Degun

Abbot Mead Vickers BBDO has won a competition to create the most-viewed ad for Twix on YouTube.

Havas Media Group hires Mark Connolly to lead on performance and investment
Havas Media Group hires Mark Connolly to lead on performance and investment

Omar Oakes

Havas Media Group has hired Mark Connolly, the former chief revenue officer at ad tech company AudienceScience, as its media performance and investment director.

Channel 4 upfronts in pictures
Channel 4 upfronts in pictures

Gurjit Degun

Channel 4 hosted media agencies and stars from its top shows to a party after its upfronts yesterday.

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