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BT Sport calls pitch for ad sales contract Gideon Spanier BT Sport has put its ad sales contract, which is estimated to be worth £30 million a year, up for review and, in a surprise move, both ITV and Sky have submitted bids against the incumbent, Channel 4. | |
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Efficiency does not only come from procurement Claire Beale When clients talk about a new drive towards effectiveness and efficiency in their marketing communications, what they often seem to mean is they're going to cut costs and/or squeeze their suppliers | |
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Havas hires M&C Saatchi's Sinnock Gurjit Degun Mark Sinnock, the group chief strategy officer at M&C Saatchi, has joined Havas Creative Group as its European and UK chief strategy officer. | |
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Sky opens global ad sales division Gideon Spanier Sky Media has launched an international ad sales team, based in Munich, for brands that want to run campaigns "at scale" across all the pay-TV giant's five European markets. | |
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ITV backs new VoD service hub with ad push Gideon Spanier ITV is introducing a "swipe to live" viewing feature as part its new online video service, The ITV Hub, and will back next week's launch with a marketing push in TV, outdoor and digital. | |
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Are you a work person or a career person? Paul Burke Paul Burke has a theory that everyone with a job can be divided into one of two categories: 'work' people and 'career' people. Here, the award-winning copywriter expounds upon his philosophy and applies it to the world of advertising creatives. | |
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Sapient: changing Publicis from the inside Claire Beale SapientNitro's sale to Publicis Groupe last year has had a big effect on the agency but also, it seems, on the holding company. Claire Beale meets the men putting technology at the heart of their business. | |
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The Big Issue "change please" by FCB Inferno The Big Issue and the London coffee brand Old Spike Roastery have combined to launch Change Please, an initiative that pays homeless people the London living wage and helps them get back into the workforce. | |
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