Sainsbury's Mog the Cat Christmas campaign; BuzzFeed boss warns of using online ads that 'don't care about readers’; and Ogilvy's Sutherland to speak to 10,000 students via VR headsets

View in web browser   |   Add to safe senders Daily News 13th November

Judith Kerr pens new Mog story for Sainsbury's Christmas campaign 12 November 15, James Swift Judith Kerr, the author of the Mog series and The Tiger Who Came To Tea, penned a new Mog story for Sainsbury's Christmas campaign.   BuzzFeed boss Peretti warns of using online ads that 'don't care about readers' 12 November 15, Omar Oakes Online publishers are paying the price for using intrusive, and "terrible" third-party software, which has given rise to a surge in ad-blocking use, said Jonah Peretti, the chief executive of BuzzFeed.   Ogilvy's Sutherland to speak to 10,000 students via VR headsets 13 November 15, Omar Oakes Rory Sutherland, the vice chairman of Ogilvy & Mather Group UK, will deliver a speech to 10,000 pupils in more than 100 schools via virtual reality headsets next week.   Warburtons asks which 'celeb is next?' in teaser ads to promote Giant Crumpets 13 November 15, Kate Magee Warburtons, the bakery brand, has released a trio of teaser ads ahead of the launch of a campaign to promote its new product Giant Crumpets.   Antidote wins PhD sports nutrition account 13 November 15, Gurjit Degun PhD, the sports nutrition brand, has appointed Antidote to handle its creative business after a competitive pitch.   Breakfast Briefing: Topshop's contactless accessories, Apple faces racism accusations, Facebook's Notify app 13 November 15, Shona Ghosh Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, Topshop has partnered with Barclaycard to launch a range of payment accessories,... read more   Alibaba is 'biggest disruptor', claims Google's UK head of retail 12 November 15, Gideon Spanier Alibaba, the Chinese e-commerce giant, is the biggest disruptor in global technology, according to a senior British Google executive.   Smirnoff signs seven-figure events and content deal with Mixmag Media 12 November 15, Gideon Spanier Smirnoff has signed a global, estimated seven-figure deal with dance music brand Mixmag Media which will recruit leading DJs to perform at club nights and produce video for the Diageo-owned vodka company.   Amazon Fashion uses plus-size and albino models for feminist campaign 12 November 15, Shona Ghosh Amazon Fashion has used albino, tall, and plus-sized models for its first European digital campaign, ditching conventional 'high-fashion' marketing.   Deloitte Digital hires ex-AKQA managing director as partner 12 November 15, Gideon Spanier Deloitte has hired a former AKQA managing director to be a partner at Deloitte Digital, its fast-growing digital marketing services and design agency.   Safer gambling campaign uses meme culture to target millennial men 12 November 15, Shona Ghosh While the number of people gambling in the UK is falling, more young men aged 18 to 24 years old are signing up.   Finance ads among the most recalled for under 18s 12 November 15, Charlotte Mceleny It sounds counter intuitive but ads such as Money Supermarket ad Go Compare are the most cited 'favourite' ads for under 18s, according to 'Connected Kids' research by Mediacom.   Asda lets people collect online fashion brand Missguided in store 12 November 15, Sara Spary Asda is launching a click and collect style delivery service that will enable consumers to collect and return third party brands including Missguided in store.   Judges line up for Outdoor Planning Awards as entries open 12 November 15, Suzanne Bidlake Sue Unerman, the chief strategy officer at MediaCom, Camilla Harrison, the Anomaly chief executive, and Pat Doherty, the principal at Creative Counsel, are among the judges lined up for the 2016 Outdoor... read more   Apple Watch dominates wearable social buzz with two million mentions Presented by ADOBE In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.                 Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Senior Account Manager   £36000 - £42000 per annum Purple Consultancy, London   Head of Marketing   £80-90,000 + 20% Bonus + Exceptional Benefits Just Digital, London (Greater)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Business Development Director   £60000 - £65000 per annum + Commission Purple Consultancy, London               See all jobs

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