Media AM - Sky launches Sky Q premium TV; C4 rolls out video programmatic exchange and ad sales production division; Brands must adapt to YouTube effect, says MediaCom's Krichefski

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18th November 2015

Sky launches premium TV service Sky Q with Ultra HD programming Sky has launched Sky Q, a TV and internet service that will broadcast Ultra HD programming and allow users to pause live TV and watch later on different devices. Channel 4 launches video programmatic exchange and ad sales production division Channel 4 announced today at its upfronts that it is launching a premium video programmatic advertising exchange, while its sales director, Jonathan Allan, became the latest senior TV figure to attack YouTube over viewability. Brands must adapt to YouTube effect, says MediaCom's Krichefski Media agencies and broadcasters should take lessons from the way that YouTube is communicating with its audience, according to Josh Krichefski, the chief operations officer at MediaCom. ITV to give staff 3 per cent salary increases in 2016 ITV is giving staff a better than expected pay rise of 3 per cent next year, improving an offer of 2.2 per cent that Britain's biggest free-to-air broadcaster made just four months ago. My Media Week: Guy North Guy North, the managing director of Freeview, tackles a parliamentary reception, gas leak, Freeview Play planning, and fantasy football strategy.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe Johnston Press launches native ads team Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial. Cicero Group study shows varying gender balance of newsrooms Britain's newsrooms are male dominated but are nonetheless far more gender balanced than its boardrooms, according to research by comms agency Cicero Group. Alibaba is 'biggest disruptor', claims Google's UK head of retail Alibaba, the Chinese e-commerce giant, is the biggest disruptor in global technology, according to a senior British Google executive. My Media Week: Romano Sidoli From securing beer sponsors for the NME Awards to courting Barbour for Country Life, life is anything but monotonous for Romano Sidoli, group advertising director, Specialist, Time Inc UK. My Media Week: John Wolstenholme John Wolstenholme, managing director, Kinetic Aviator finds the OOH creative for Spectre as impressive as the much-anticipated film. Rajar Q3 2015: How commercial radio has closed digital gap with BBC Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater) Advertising Technology Product Lead , Sky competitive, West End

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