Booking.com seeks digital agency, Black Friday ads promote calm, The Economist serves insect crepes

view in web browser add to safe senders list November 27, 2015 Campaign Daily Fix

Latest news Booking.com in talks with agencies over digital comms business Gurjit Degun Booking.com, the accommodation bookings site, is speaking to agencies about its brand activation, social media and content needs. Black Friday ads: Brands promote calm amid shopping frenzy Brittaney Kiefer Five years after arriving in the UK, Black Friday is yet to be fully embraced by brands, judging by this year's crop of ads which promote avoiding the crowds or make fun of the shopping frenzy. Economist serves up insect crepes in campaign to tackle world hunger Omar Oakes The Economist is dishing out free insect crepes in London today as part of an experiential campaign to promote the idea of solving world hunger with alternative protein sources. Now TV to launch ad campaign with The Sun as paywall drops Gurjit Degun Now TV, Sky's online streaming service, is launching an ad campaign to coincide with The Sun scrapping its paywall on Monday. Campaign Viral Chart: John Lewis back on top as Christmas ad leads most shared Gurjit Degun The John Lewis Christmas ad has knocked Sainsbury's off the top spot and is once again the most shared ad of the week online. MEC wins Media Agency of the Year at Campaign Media Awards Gurjit Degun MEC, the WPP agency, has been named the Media Agency of the Year at the Campaign Media Awards after picking up awards in four categories. Campaign Media Awards 2015: highlights from the night Omar Oakes The UK media's industry's most innovative and exciting campaigns were on show last night at the Campaign Media Awards, as agencies and media owners came together to celebrate the best work of 2015. Lad mags failed because 'most men use moisturiser and take selfies now' Gideon Spanier FHM, Zoo and other lads' mags failed because "most men are using moisturiser and taking selfies" and don't want to portray a "laddish" image on social media, according to the editor of ShortList. MEC promotes John Clarvis to new creative technologist role Omar Oakes MEC has appointed John Clarvis, the agency's data innovation director, to the newly-created role of creative technologist. Why the BBC is a clear and present danger to the UK news sector Nick Baughan The critical imbalance now in the digital ad economy has created a scenario wherein the value of context and environment is in danger, says the chief executive of Maxus UK. Aldi caught out on John Lewis Christmas ad spoof Shona Ghosh Aldi has made headlines after a clever spoof of John Lewis' 'Man on the Moon' Christmas ad, but the retailer's been cheeky on one key detail - the telescope. The five rules of successful client-agency relationships Mette Davis Collaboration is the key to a successful client and agency dynamic, writes Mette Davis, director of digital and regional Innovation at the MAA. Art and science: make love not war Marco Bertozzi The debate about art versus science in advertising is antiquated says the president, global clients, at VivaKi. The Work Aldi "telescope" by McCann Manchester Aldi has released a cheeky new Christmas ad that spoofs John Lewis' "man on the moon" campaign. World's talking about: 100 Years The actor John Malkovich and the director Robert Rodriguez have written and produced a film for Rémy Martin's Louis XIII cognac that won't be released for 100 years. Vodafone UK "Terry the turkey" by Grey London A family moves to the country and decides to raise a turkey in time for Christmas, in Vodafone UK's new ad. Editor's pick The five-second challenge: How AMV made a Twix ad for a YouTube audience Gurjit Degun BBDO set its global agencies the task of devising an ad for Twix that grabs the attention of young online viewers. Gurjit Degun sat in on the winning production by AMV at London's YouTube Space. Mel Scott rocks the boat with ad shake-up at Daily Mail Gideon Spanier The first chief revenue officer of Mail Brands has consolidated the print and digital sales teams but also ruffled some feathers in the industry. Promoted content Interconnected: Stop! Collaborate and listen Marketing directors must accept the ringmaster role if interconnected working is to succeed Interconnected: Integration needs integrity Why 'interconnectedness' means there is no longer room for any gaps between brand image and business reality Campaign Jobs DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas Campaign Manager £22k Dot-Gap, London (Central) Digital Activation Planner Buyer £30k Dot-Gap, London (Central) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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