This week's top features and opinions: Dave Trott on the dangers of ad-tech, The man trying to revive Dare, A tribute to Frank Budgen

view in web browser add to safe senders list November 15, 2015 Campaign Sunday Best

This week's top features and opinions A view from Dave Trott: Junk thinking Dave Trott A 98-year-old lady climbed over the railings by the Clifton Suspension Bridge. He who dares: will Oliver's Simon Martin revive Dare? Maisie McCabe Dare's fall from grace has been as dramatic as its new owner's rise to prominence. So what is Oliver and how can it revive the former digital gem? Maisie McCabe meets the man behind the swoop to find out. Frank Budgen: a tribute As a tribute, Campaign asked creatives and directors from across the industry to pick their favourite Frank Budgen ad. How important is music in advertising? They span more than 60 years of popular music. Plenty of room at the top for women in advertising Claire Beale When a select bunch of the brightest and best young stars in the ad business were asked this week to name a leader they admired, there were plenty of answers, from Nelson Mandela to John Lennon. WPP deal is a risk worth taking for Essence's Juhl Gideon Spanier The digital shop will be able to expand its operations quickly after investment from Group M, Gideon Spanier writes. Cream of the crop: the state of privately owned agencies Bob Willott The7stars tops this year's Private Plums list, which celebrates good financial management, but what light does the survey throw on the state of the UK's privately owned agencies? Bob Willott investigates. It's not so easy doing a good turn at Christmas time Maisie McCabe If you have just arrived on Planet Earth from space - the moon, let's say - it must be difficult to understand the furore over ads celebrating a holiday that doesn't take place for another seven weeks. Helping brands take aim in the battle of words Gideon Spanier Verbalisation is using military techniques to influence behaviour, its CEO, Alex van Gestel, tells Gideon Spanier. Do media agencies need to re-evaluate the print medium? Gurjit Degun Good old-fashioned ink on paper might not be sexy for some, but has it gone as far as 'printism', Gurjit Degun asks. Let's be upfront about this: TV can still hold its own Gideon Spanier TV buyers are gearing up for one of the most important weeks of the year for broadcasters as the annual trading season kicks off. History of advertising: No 154: Volvo's Bear Foot monster truck A monster truck called Bear Foot did more than crush a line of cars into heaps of twisted metal for a 1990 commercial aimed at wowing US TV audiences in the most spectacular fashion. Why we're loving: Geoffrey Beare, trustee, The William Heath Robinson Trust Beare curated an exhibition of William Heath Robinson's commercial illustrations at McCann London's art deco offices last month. The offices were originally built as a Daimler car showroom, and Heath Robinson's drawings for Daimler were featured alongside work for brands such as the McCann clients Shredded Wheat and Great Western Trains. Diary: She's still standing If anyone still doubted Helen Calcraft's powers of persuasion, the events of last Wednesday night should bring them around. Things we like: Adam & Eve/DDB chief backing adland in Europe James Murphy has never been shy of promoting his pro-European Union views, but the chief executive of Adam & Eve/DDB has used the attention surrounding his agency's John Lewis Christmas ad to talk to a wider audience. On the Campaign couch: Should we only produce what people want? Jeremy Bullmore In The Affluent Society (1958), JK Galbraith wrote: 'One cannot defend production as satisfying wants if that production creates the wants.' Tech viewpoint on the visual web John Donovan The internet is going visual. Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) See all jobs

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