Burberry lets customers star in fashion campaign, Visa ad features Phil Collins' drum teacher, Is science squeezing art out of advertising?

view in web browser add to safe senders list November 24, 2015 Campaign Daily Fix

Latest news Burberry makes customers the star of their own fashion campaign James Swift Visitors to Burberry's flagship store on Regent Street can stitch themselves into the luxury brand's star-studded Christmas ad, thanks to a partnership with Google. Visa Europe Apple Pay ad features drums by Phil Collins' teacher Omar Oakes Visa Europe's TV ad campaign to promote the Apply Pay feature of its credit and debit cards, stars a big band drummer who is credited with teaching Phil Collins. Science is 'squeezing out the art in advertising' Maisie McCabe Science is squeezing the art out of advertising, according to the attendees of a Parliamentary Debating Group at the House of Commons last night. Doddle challenges Black Friday frenzy Gurjit Degun Doddle, the parcel service, has launched a campaign ahead of Black Friday, playing on the behaviour of shoppers at sales. Creston pre-tax profits slump by three quarters to £1.1m Omar Oakes Creston, the marketing group that owns TMW and Nelson Bostock, has reported a 74 per cent drop in pre-tax profits for the six months ending in September this year. Emirates signs reported $50m deal as key ATP World Tour sponsor Shona Ghosh Emirates will replace Corona as headline sponsor of the ATP World Tour, in what the association says is its biggest ever agreement. The Work McDonald's "journey to Christmas" by Leo Burnett London McDonald's UK has clearly worked hard to find its place in the conversations about Christmas - and has come up with the festive car journey. Editor's pick Can technologists be creative leaders? In appointing Perry Nightingale as its executive creative technologist, has Grey London just taken adland's title inflation to a new level of silliness or is there method in what some might interpret as madness? Brands remain a powerful filter of consumer choice Nick Southgate Visitors to Newsworks' How People Buy event this week heard the latest consumer journey insights from Nick Southgate. Also in the news Why 2016 will be a year of breakups in programmatic Marco Bertozzi A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients Dating app Happn and Plan UK shine a light on child marriage Shona Ghosh Children's charity Plan UK has taken over location dating app, Happn, to spotlight the number of girls who are forced to marry before they reach adulthood. The Red Bull Effect: Why more brands are creating their video content in-house Todd Wasserman From Marriott to Pepsi, brands are turning to their own teams to produce video Campaign Jobs Campaign Manager £22k Dot-Gap, London (Central) Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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