Twitter appoints UK managing director; plus, the Black Friday shopper, social trends, Hive major marketing push, ad tech, paywalls, and more

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Twitter appoints Nasr UK managing director 26 November 15, Maisie McCabe Twitter UK has promoted its sales director, Dara Nasr, to managing director, replacing Bruce Daisley.     26 November 15 The Black Friday shopper vs the Boxing Day and New Year’s Day sales shopper The advent of Black Friday and Cyber Monday has fundamentally changed both the retail calendar and consumer demand in the run up to Christmas. A few years ago, the festive calendar followed a familiar... read more   26 November 15 5 social trends you need to know for 2016 Hot Cherry’s Harry Cymbler offers his guide to the year ahead. Pay attention, his predictions for this year were pretty sound. 1. The Uberisation of service industries What it is: Platforms that create... read more   26 November 15 The Daily Poke: Good old fashioned soda You might think that soft drinks brands always jostle to own the newest, trendiest flavours. (Matcha is big for 2016, apparently. Want to try? No?) But, for their next offering, PepsiCo is taking inspiration... read more     Hive preps major marketing push into the Internet of Things 26 November 15, Shona Ghosh British Gas' connected homes arm, Hive, is prepping a major marketing push as the brand expands beyond connected thermostats to smart plugs, connected lighting, smart cameras, smart locks and even connected... read more   Ad tech partnerships difficult to make profitable, say media agencies 26 November 15, Omar Oakes Nearly half of media agencies are not able to monetise ad tech as well as traditional media, according to a new survey.   Does The Sun going free spell the end for mass-market paywalls? 26 November 15, Is the volte-face compelling evidence that a popular paid subscription model is not viable, Gideon Spanier asks.   Lads' mags paid for not following readers online 26 November 15, Mimi Turner Print versions of laddishness have died out because they lacked digital insights into their core readers, Mimi Turner believes.   Tech viewpoint on TV delivery 26 November 15, Paul Kanareck Stand by for another wave of Christmas news stories about how much we Brits have spent online during the festive season.                 DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Business Director   £80k Dot-Gap, London (Central), London (Greater)   Cancer Research UK , Head of Product Marketing   excellent benefits Cancer Research UK, London   EE , Marketing Manager   Negotiable EE, London   Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   Smith & Nephew , Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire   Sky, Junior Creative   Negotiable Sky, London   Creative - Sky Go   Negotiable Sky, London   EE, Senior Marketing Executive   Competitive + benefits EE, London   Sky, Senior Social Media Manager   Negotiable Sky, South West London               See all jobs

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