Friday, 6 November 2015

John Lewis Christmas ad revealed, Cadbury creates giant advent calendar, and Argos uses winter sports adrenaline rush to get people in mood for Christmas

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Brand Republlic
Daily News 6th November
 
John Lewis Christmas ad revealed: it features the story of a man on the moon

John Lewis Christmas ad revealed: it features the story of a man on the moon

06 November 15, Sara Spary

After much anticipation, John Lewis has finally lift the lid on its 2015 Christmas campaign, which breaks on social media at 8am today (6 November).

 
Cadbury creates giant advent calendar for Christmas ad campaign

Cadbury creates giant advent calendar for Christmas ad campaign

06 November 15, Gurjit Degun

Cadbury, the confectionery brand owned by Mondelez, has put together a large advent calendar for its £10 million Christmas campaign.

 
Argos uses winter sports adrenaline rush to get people in mood for Christmas

Argos uses winter sports adrenaline rush to get people in mood for Christmas

06 November 15, Omar Oakes

Argos has used a team of 50 professional skiers and snowboarders to create an action-packed Christmas TV ad and stoke up festive anticipation.

 
Jabra picks Gyro for global creative and strategic account

Jabra picks Gyro for global creative and strategic account

06 November 15, Omar Oakes

Jabra, the Danish headphones and speakers maker, has appointed Gyro to handle its global creative and strategic business following a competitive pitch.

 
Breakfast Briefing: Asda in Black Friday rethink & Richard Branson mulls Uber rival

Breakfast Briefing: Asda in Black Friday rethink & Richard Branson mulls Uber rival

06 November 15, Charlotte Mceleny

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Facebook is suffering an irrelevance crisis

Facebook is suffering an irrelevance crisis

06 November 15, Anthony Rose

Facebook's numbers are strong, but it's suffering a growing crisis of relevance among millennials, writes Anthony Rose, founder of social network 6Tribes and the former boss of iPlayer.

 
Balmain x H&M collaboration kicks off with broken site, queues and eBay rip-offs

Balmain x H&M collaboration kicks off with broken site, queues and eBay rip-offs

05 November 15, Shona Ghosh

The Balmain x H&M collaboration is off to a rocky start, with lengthy queues outside flagship H&M stores and frustrated shoppers locked out of overloaded websites.

 
Twitter staffs up for UK 'Moments' launch

Twitter staffs up for UK 'Moments' launch

05 November 15, Shona Ghosh

Twitter is gearing up to launch 'Moments' in the UK, a new feature that curates the most newsworthy updates across everything from entertainment to sports.

 
Top 5 brand videos October 2015: Barbie, Toyota, Similac, Extra Gum and H&M

Top 5 brand videos October 2015: Barbie, Toyota, Similac, Extra Gum and H&M

05 November 15, Be On

Be On, the video content and distribution company, ranks the world's best brand videos in October.

 
Rugby World Cup final word: An undeniable success but short of ‘wow’ brand moments

Rugby World Cup final word: An undeniable success but short of ‘wow’ brand moments

06 November 15, Hugh Robertson

As the final curtain comes down on the Rugby World Cup, we can certainly conclude that England did it their way by becoming the first ever host nation to crash out in the pool stages, after heart-wrenchingly... read more

 
DDB brings rage, courage to American Cancer Society spots

DDB brings rage, courage to American Cancer Society spots

05 November 15, Douglas Quenqua

Illness brings out a lot of emotions in people. Feel two of them, strongly, in the latest from DDB Chicago

 
Memac Ogilvy Lebanon adds personal touch to breast-cancer awareness

Memac Ogilvy Lebanon adds personal touch to breast-cancer awareness

06 November 15, Campaign Staff

Breast Cancer Lebanon makes mammography reminders a family affair

 
A little boy tries to shut out the world in BBDO NY's ad for Autism Speaks

A little boy tries to shut out the world in BBDO NY's ad for Autism Speaks

05 November 15, I-Hsien Sherwood

The animated spot for the Ad Council helps parents "Learn the Signs" of autism

 


Is Facebook ad personalisation driving Google's strategy?

Presented by ADOBE
Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business.


 
 
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