Media AM - Daily Mail publisher reports 4% fall in pre-tax profits to £288m; Ad-blocking 'hasn't had much effect' on MailOnline

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25th November 2015

Daily Mail publisher reports 4% fall in pre-tax profits to £288m The publisher of the Daily Mail has warned "the challenging market conditions in the UK print advertising market" will have an "adverse" impact on the next financial year, after reporting a 4 per cent fall in pre-tax profits this year to £288 million. Ad-blocking 'hasn't had much effect' on MailOnline Ad-blocking has had little impact so far on MailOnline, as its owner reported ad revenue growth from its newspaper websites has recovered from a summer slowdown. Brands should spend 45% of outdoor budget on digital, recommends OOH study The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded. Superdry shuts down social media activity ahead of Idris Elba tie-up Superdry and Idris Elba have hooked up for a digital campaign promoting the UK fashion brand's and British actor's autumn/winter menswear collection, which launches tomorrow (26 November). My Media Week: Reemah Sakaan We join Reemah Sakaan, the director of network marketing and media planning, ITV, as she puts the finishing touches to the ITV Hub campaign and makes crucial decisions regarding Philip Schofield’s bottom.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe Bauer Media creates head of programmatic trading role for MailOnline's Skeggs Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading. My Media Week: Guy North Guy North, the managing director of Freeview, tackles a parliamentary reception, gas leak, Freeview Play planning, and fantasy football strategy. Johnston Press launches native ads team Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial. Cicero Group study shows varying gender balance of newsrooms Britain's newsrooms are male dominated but are nonetheless far more gender balanced than its boardrooms, according to research by comms agency Cicero Group. Alibaba is 'biggest disruptor', claims Google's UK head of retail Alibaba, the Chinese e-commerce giant, is the biggest disruptor in global technology, according to a senior British Google executive. My Media Week: Romano Sidoli From securing beer sponsors for the NME Awards to courting Barbour for Country Life, life is anything but monotonous for Romano Sidoli, group advertising director, Specialist, Time Inc UK. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater)

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