This week's most read news and best ad campaigns: TfL drops M&C Saatchi, Aldi spoofs John Lewis, Paddy Power launches cheeky 'pocket jostle' ad

view in web browser add to safe senders list November 28, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news TfL ends 15-year relationship with M&C Saatchi Gurjit Degun Transport for London has ended its 15-year relationship with M&C Saatchi. Aldi spoofs John Lewis Christmas ad with its own man on the moon Omar Oakes Aldi has spoofed John Lewis' "man on the moon" Christmas campaign with a tactical ad marketing telescopes. Paddy Power launches cheeky 'pocket jostle' ad to promote new app Omar Oakes Paddy Power has released a cheeky online ad - deemed "too fruity" for TV - to promote its new app, which features a series of people who appear to be pleasuring themselves in public. Burberry makes customers the star of their own fashion campaign James Swift Visitors to Burberry's flagship store on Regent Street can stitch themselves into the luxury brand's star-studded Christmas ad, thanks to a partnership with Google. Publicis Groupe employees set to receive £2,000 each in shares Gideon Spanier Thousands of staff at Starcom MediaVest, Saatchi & Saatchi and other Publicis Groupe agencies are set to become shareholders in their parent company for the first time as they will receive shares worth about €2,800, or £2,000, each. Samsung Christmas ad features people 'accidentally' damaging their old TVs Gurjit Degun Samsung is promoting the SUHD TV in its Christmas ad, which features people allowing their old TVs to be damaged so they have an excuse to buy a new one. Havas names creative chiefs Gurjit Degun Andy Sandoz and Ben Mooge take on role of joint ECDs at Havas Creative Group. MEC wins Media Agency of the Year at Campaign Media Awards Gurjit Degun MEC, the WPP agency, has been named the Media Agency of the Year at the Campaign Media Awards after picking up awards in four categories. Quality Street's TV ad muscles in on Coke's 'first sign of Christmas' mantle James Swift Quality Street is releasing a TV campaign that aims to usurp Coca-Cola and its holiday truck as the first sign of Christmas. Science is 'squeezing out the art in advertising' Maisie McCabe Science is squeezing the art out of advertising, according to the attendees of a Parliamentary Debating Group at the House of Commons last night. TBWA\London recruits three to strengthen creative team Kate Magee TBWA\London has made a raft of hires to bolster its creative department. GSK launches review of ad agency roster Gurjit Degun GlaxoSmithKline, the pharmaceutical giant, is reviewing its creative agency roster. Cinema has greatest brand impact Maisie McCabe Cinema has the strongest combined brand impact of any medium, according to research by Millward Brown, commissioned by Digital Cinema Media. Brands should spend 45% of outdoor budget on digital Omar Oakes The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded. Twitter appoints Nasr UK managing director Maisie McCabe Twitter UK has promoted its sales director, Dara Nasr, to managing director, replacing Bruce Daisley. Co-op kicks off advertising pitch James Swift The Co-operative Group is reviewing its ad business, potentially signalling the end of its three-year relationship with Leo Burnett London. Top Work Asda "dogs" by VCCP Asda pokes fun at the sentimental ads that usually abound at this time of year in a new spot featuring two love-struck dogs. Aldi "telescope" by McCann Manchester Aldi has released a cheeky new Christmas ad that spoofs John Lewis' "man on the moon" campaign. Paddy Power "jostle" by Lucky Generals What offensive conceit could Paddy Power use to launch its new iPhone app? Quality Street "first sign of Christmas" by J Walter Thompson London If any brand can claim to represent "the first sign of Christmas", it is Coca-Cola. McDonald's "journey to Christmas" by Leo Burnett London McDonald's UK has clearly worked hard to find its place in the conversations about Christmas - and has come up with the festive car journey. KFC "the friendship bucket test" by Bartle Bogle Hegarty KFC's new TV ad pits friends against each other in a Mr & Mrs-style quiz for the chance to fill their KFC bucket with chicken. Pick of the week: Sainsbury's, AMV BBDO James Swift Sainsbury's Christmas ad starring Mog the cat is this week's pick. Campaign Jobs DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas Campaign Manager £22k Dot-Gap, London (Central) Digital Activation Planner Buyer £30k Dot-Gap, London (Central) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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