Unruly reviews Sainsbury’s Mog ad, brand sound strategy, brand hashtag #fails, Internet of Things, ad blocking, Barbour’s social media campaign, combating fake reviews, and Campaign Viral Chart

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'It takes a lot for the internet not to love a cat': Sainsbury's Mog ad might 'win Christmas' 13 November 15, Unruly Social video expert Unruly reviews Sainsbury's 'Mog's Christmas Calamity'.     16 November 15 Is brand sound the antidote to the skip ad button? Today’s consumer has unprecedented control over what they watch, where and when. This is a viewer who is time poor and choice rich, with powerful weapons to beat us at our own game – like the four... read more   16 November 15 The Daily Poke: Makes MagnifiSense In these eco-conscious times, we’re all trying to save energy. But how can we tell if we’re doing it right? After all, it’s fine washing your smalls at 30 degrees, but the effects may be somewhat negated... read more   16 November 15 2016: A lean and mean year for digital marketing It’s not easy to admit when you’re out of shape, but the digital marketing industry is finally starting to acknowledge that it needs to slim down and get fit. In 2016, I predict that the industry will... read more   16 November 15 Digital broke advertising, why haven’t we fixed it? Advertising has changed just a little bit over the last 50 years. Digital TV kind of smashed everything to pieces, mobile phones are apparently pretty important these days and you know, the internet.... read more     Brand #fails or #wins?: From Lotto to Asda, ad hashtags come under the spotlight 16 November 15, Steve Sponder The use of a hashtag alongside an ad campaign is now standard practice for marketers, but are consumers actually engaging with them? Steve Sponder, managing director of content marketing agency Headstream,... read more   Why P&G and L'Oreal are exploring the Internet of Things 16 November 15, Shona Ghosh The trouble with a pot of cream, whether it costs £5 or £50, is that you'll never know if your customer had a mild allergic reaction and put it in the bin.   The opportunity the Internet of Things offers marketers 16 November 15, Manjiry Tamhane, Gain Theory The application of data for advancement is the big opportunity the IoT offers marketers, says the worldwide COO and EMEA CEO of a global marketing foresight consultancy.   Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change 16 November 15, Huib van Bockel Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is 'no'. And they... read more   Adblockalypse now: we need a consumer/advertiser treaty 16 November 15, Jed Hallam We are facing Adblockalypse now, says Jed Hallam, head of digital strategy at Mindshare UK, and agencies and brands need to take action before it's too late.   Barbour launches 'Great Outdoors' social media campaign 16 November 15, Anna Reynolds Barbour, the British lifestyle brand, has launched a global Twitter and Instagram campaign starring 2014 British Adventurer of the Year, Sean Conway.   Sky Media hires Videology to set up programmatic ad system 16 November 15, Gurjit Degun Sky Media, the ad sales division at Sky, has picked Videology, the video advertising platform, to set up a programmatic system to run its digital inventory.   What brands and consumers can do to combat fake reviews 16 November 15, Belinda Collins In the light of the Amazon fake review scandal, Belinda Collins, senior planner at ais London, looks at what action brands and shoppers can take themselves to battle the growing problem.   Campaign Viral Chart: John Lewis Christmas ad most shared 13 November 15, Gurjit Degun John Lewis' festive ad showing a lonely man on the moon was the most shared this week, while Sainsbury's ad shoots to second place in one day.                 Marketing Manager   Negotiable EE, London   Client Manager   £45000 - £60000 per annum + excellent bonus Major Players, City of London   Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   Senior Programmatic Account Executive   £25k Dot-Gap, London (Central)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Market Insight Executive   Competitive + bonus EE, London   Senior Manager, Brand Strategy   Competitive Girl Effect, London (Central), London (Greater)   Director, Media Portfolio   Competitive Girl Effect, London (Central), London (Greater)   Marketing Executive - Acquisition   Negotiable Sky, South West London   Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire               See all jobs

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