Burberry steps up digital personalisation; plus, Facebook and Cyber Monday, omnichannel, digital and programmatic predictions, ad viewability, NHS online video campaign and more

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Burberry steps up digital personalisation ahead of Christmas 30 November 15, Shona Ghosh Burberry is pushing its monogrammed scarves ahead of Christmas with an innovative, highly personalised 3D email campaign.     30 November 15 Why advertisers shouldn’t rely on Facebook this sale season There’s a billion pound buzz about Cyber Monday in the UK today, and with an estimated £720 million spent on the bargain shopping day last year alone, it comes as no surprise. Read more on Why advertisers... read more   30 November 15 Exploring omnichannel: What is omnichannel? Every Monday for the next five weeks, Bruce Griffin, founder and CEO of digital agency Rockpool Digital, will be providing a look at omnichannel: What is it? Why do it? Why is it hard (otherwise known... read more   30 November 15 What digital evolution will look like in 2016 We only saw the start of programmatic video, contextual commerce and data pooling in 2015, but the evolution of the digital media landscape in 2016 will see these transform from concepts into tangible... read more   30 November 15 Programmatic predictions for the year ahead A stellar year for programmatic advertising is drawing to a close and – with almost half the UK’s digital display ad spend to its name – programmatic has moved on from being a line item on the media plan... read more   30 November 15 The Daily Poke: Fever all through the night If you’re a parent, you probably live in a constant state of exhausted worry. As you get up for the 40th time in one night, just to make sure your child’s limbs haven’t inexplicably dropped off, you ask... read more     Top reasons an online ad is not viewable revealed in Meetrics study 30 November 15, Gurjit Degun The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.   Group M hikes UK ad growth forecast to 7% for 2015 and 2016 30 November 15, Gideon Spanier WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth.   Dom Joly causes mischief in NHS 111 campaign 30 November 15, Omar Oakes Dom Joly, the comedian best known for prank sketch show Trigger Happy TV, has co-written and stars in a NHS campaign to raise awareness about its 111 telephone number.   Richmond sausages help parents track child's toy 30 November 15, Gurjit Degun Richmond, the Kerry Foods-owned sausages brand, is helping parents keep track of their child's favourite toy with a chip they can add to the product and connect to with an app.                 Account Director   £75k Dot-Gap, London (Central)   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment imited, London (Greater)   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment imited, London (Central), London (Greater)   DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   EE , Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   EE, Senior User Experience Designer   Competitive + benefits EE, London   EE, SEO Manager (London)   Competitive + benefits EE, London   EE, Sales Manager - International   benefits EE, London   EE, Senior Planning Manager (London)   Competitive + bonus EE, London   Smith & Nephew , Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire               See all jobs

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