UK smartphone use to break 50% barrier for first time; plus, Christmas search battle, digital campaigns to watch, Refinery29 UK launch, YouTube Kids app, Lidl to take on Amazon Fresh, Pepsi viral and more

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Smartphone use in UK to break 50% barrier for first time 23 November 15, Omar Oakes More than half of people in the UK will own a smartphone by the end of this year for the first time, according to research from ZenithOptimedia.     23 November 15 Amazon and Argos poised to win the Christmas shopping search battle For major UK high-street and online ecommerce retail, search is an invaluable channel for the Christmas period. By year end, total online retail sales for 2015 are expected to exceed £116bn (representing... read more   23 November 15 Digital campaigns to watch: Aston Martin, IBM and Phillips Demonstrating innovation and relevance has always been essential to ensure a brand’s longevity. At NewsCred’s #ThinkContent Tour in London recently, speakers from Aston Martin, IBM and Philips shared how... read more   23 November 15 The Daily Poke: An emotional journey Forget about back-seat drivers. The next character commenting on your parallel parking might be sitting on your dashboard. Kirobo Mini is an ‘in-car communication companion’ created by Toyota, designed... read more     WPP-backed Refinery29 appoints new London team for UK launch 23 November 15, Omar Oakes Refinery29, the US-based fashion and lifestyle media company, is launching a UK website and has appointed a new London-based editorial team.   Google sticks with channel ads on YouTube Kids app 23 November 15, Shona Ghosh Google is erring on the side of caution with advertising on the new child-friendly version of YouTube, YouTube Kids.   Lidl buys Kochzauber to take on Amazon Fresh 23 November 15, Shona Ghosh Lidl is aping the concept of Amazon Fresh in its home market, with the acquisition of grocery delivery start-up Kochzauber.   Pepsi takes its eye off the ball with the latest Uncle Drew basketball ad 23 November 15, Be On Social video expert Be On reviews the latest viral by Pepsi.   Breakfast Briefing: Argos site crashes in Black Friday frenzy, Lord's Prayer ad ban, Yahoo ad-blocking 23 November 15, Sara Spary Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, DCM has banned a Christian advert, Yahoo is testing anti ad-blocking software... read more                 DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Business Director   £80k Dot-Gap, London (Central), London (Greater)   Head of Product Marketing   excellent benefits Cancer Research UK, London   Marketing Manager   Negotiable EE, London   Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire   Junior Creative   Negotiable Sky, London   Creative - Sky Go   Negotiable Sky, London   Senior Marketing Executive   Competitive + benefits EE, London   Creative Planner   Upto £50K base + car allowance + big company benefits Rare Selection, London (Central), London (Greater)               See all jobs

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