Channel 4 launches video programmatic exchange and ad sales production division; J2O's Instagram ad with Millie Mackintosh doing yoga banned; plus, brands and agencies must adapt to YouTube effect

View in web browser   |   Add to safe senders Daily News 18th November

Channel 4 launches video programmatic exchange and ad sales production division 17 November 15, Gideon Spanier Channel 4 announced today at its upfronts that it is launching a premium video programmatic advertising exchange, while its sales director, Jonathan Allan, became the latest senior TV figure to attack... read more   J2O's Instagram ad with Millie Mackintosh doing yoga banned 18 November 15, Omar Oakes An Instagram video featuring Made In Chelsea's Millie Mackintosh doing yoga has been banned for not being obviously identifiable as an ad for J2O, the Britvic Soft Drinks brand.   Brands and agencies must adapt to YouTube effect, says MediaCom's Krichefski 18 November 15, Gurjit Degun Media agencies and broadcasters should take lessons from the way that YouTube is communicating with its audience, according to Josh Krichefski, the chief operations officer at MediaCom.   BT's 'misleading' ads for Champions League football coverage banned 18 November 15, Omar Oakes BT's ads promoting its coverage of Champions League football coverage have been banned by the ads standards watchdog for providing misleading claims.   Breakfast Briefing: YouTube Kids for UK, steep online delivery costs and Google+ won't die 18 November 15, Shona Ghosh Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, YouTube's child-friendly Kids app arrives in the UK, retailers are facing... read more   From Share a Coke to Mad Men: the campaigns that defined Coke under Wendy Clark 17 November 15, Sara Spary High profile brand marketer Wendy Clark is to leave the soft drinks giant after seven years at the company. The self-proclaimed "fearless" female leader is leaving the global giant for a role at DDB Worldwide.... read more   FHM and Zoo magazines to stop publication, says Bauer Media 17 November 15, Gideon Spanier Bauer Media is shutting FHM and Zoo magazines in a dramatic illustration of the collapsing lads' mag sector, which reached its zenith in the 1990s.   Tate Britain ads aim to spark public reappraisal of famous art works 17 November 15, Kate Magee Tate Britain has released a series of posters to reconnect the public with famous art works in its gallery.   RBS appoints Leith for Royal Bank of Scotland integrated account 17 November 15, James Swift RBS has appointed The Leith Agency to handle advertising for its Royal Bank of Scotland brand after a pitch.   Content overload and 5 tips to help brands get it right 17 November 15, Adam Fulford, Mindshare Focus on distribution as much as content creation, says Adam Fulford, partner at Mindshare, who offers five key behaviours all brands should adopt as part of their content strategy.   How Manchester United will become the highest grossing football club ever 17 November 15, Leah Gillooly Manchester United recently dialled in a 39% rise in quarterly revenue, putting it on track to become the highest grossing football club ever, writes Leah Gillooly, lecturer in marketing at Alliance Manchester... read more   Hearst Magazines appoints Becky Gee as strategic partnerships director 17 November 15, Gurjit Degun Becky Gee, the publisher at Red, the Hearst Magazines UK title, has taken on the new role of strategic partnerships director at the publisher.   ITV to give staff 3 per cent salary increases in 2016 17 November 15, Gideon Spanier ITV is giving staff a better than expected pay rise of 3 per cent next year, improving an offer of 2.2 per cent that Britain's biggest free-to-air broadcaster made just four months ago.   If only 1 in 5 pieces of content is engaged with, it's time to be intelligent 17 November 15, Ben Wood Content is king in the realm of digital marketing, yet new data from BrightEdge indicates that only one in five pieces of content are actually engaged with. iProspect's Ben Wood looks at what brands can... read more   The end of the road for marketing procurement? 17 November 15, Bronwen Hemming Is PepsiCo scrapping its procurement department a sign of things to come? By Bronwen Hemming, the finance director at Wieden & Kennedy London   Why we shouldn't pander to the idea that maths is the future of marketing 17 November 15, Chris Bishop Should we give in to the idea that the future of marketing is maths? asks Chris Bishop, founder & CEO, 7thingsmedia.   Apple Watch dominates wearable social buzz with two million mentions Presented by ADOBE In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.                 Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Senior Account Manager   £36000 - £42000 per annum Purple Consultancy, London   Head of Marketing   £80-90,000 + 20% Bonus + Exceptional Benefits Just Digital, London (Greater)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Business Development Director   £60000 - £65000 per annum + Commission Purple Consultancy, London               See all jobs

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