Thursday, 12 November 2015

Grey unveils creative line-up, Honda shops compete for NSX task, and Sainsbury's seeks agencies for direct marketing and social

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Brand Republlic
Daily News 12th November
 
Grey unveils creative line-up

Grey unveils creative line-up

12 November 15, Kate Magee

Grey London has unveiled its new creative leadership team, promoting Vicki Maguire and Dom Goldman, and hiring the Dare Labs founder Perry Nightingale.

 
Honda shops compete for NSX task

Honda shops compete for NSX task

12 November 15, James Swift

Honda is pitting three of its roster agencies against each other for the global launch campaign for its supercar.

 
Sainsbury's seeks agencies for direct marketing and social

Sainsbury's seeks agencies for direct marketing and social

12 November 15, Gurjit Degun

Sainsbury's is looking for an agency to handle direct marketing and eCRM.

 
Avios reviews digital and direct business

Avios reviews digital and direct business

12 November 15, Omar Oakes

Avios, the travel rewards scheme used by British Airways and Iberia, is reviewing its digital and direct marketing account, currently held by MBA.

 
Breakfast Briefing: Apple p2p payments, Talk Talk hack cost £35m, Bloomingdale's date rape 'joke'

Breakfast Briefing: Apple p2p payments, Talk Talk hack cost £35m, Bloomingdale's date rape 'joke'

12 November 15, Charlotte Mceleny

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, Apple is reporter to be launching a person-to-person payment service, Talk... read more

 
Frank Budgen: a tribute

Frank Budgen: a tribute

12 November 15,

As a tribute, Campaign asked creatives and directors from across the industry to pick their favourite Frank Budgen ad.

 
A view from Dave Trott: Junk thinking

A view from Dave Trott: Junk thinking

12 November 15, Dave Trott

A 98-year-old lady climbed over the railings by the Clifton Suspension Bridge.

 
SapientNitro picks up £30m Euro Nikon brief

SapientNitro picks up £30m Euro Nikon brief

12 November 15, Gurjit Degun

Nikon, the camera-maker, has appointed SapientNitro, the digital agency owned by Publicis Groupe, to its £30 million integrated advertising account across Europe.

 
Vodafone picks Grey London for 'quad play' launch

Vodafone picks Grey London for 'quad play' launch

12 November 15, Gideon Spanier

Vodafone's creative agency, Grey London, has fought off a rival WPP shop to pick up the telecom giant's "quad play" TV launch brief.

 
WCRS to handle global launch of Mini Convertible

WCRS to handle global launch of Mini Convertible

12 November 15, Kate Magee

Mini, the car brand owned by BMW, has appointed WCRS to develop a global campaign to launch the latest Mini Convertible, which goes on sale in March next year.

 
18 Feet & Rising leaves AkzoNobel ad roster

18 Feet & Rising leaves AkzoNobel ad roster

12 November 15,

AkzoNobel has restructured its advertising roster in the UK, ending its relationship with 18 Feet & Rising.

 
Stink's one-stop-shop content arm launches

Stink's one-stop-shop content arm launches

12 November 15, James Swift

Stink, the production company, has opened a content division and is promising clients a one-stop-shop of services including strategy and creative.

 
Nick Bailey lands Isobar EMEA role

Nick Bailey lands Isobar EMEA role

12 November 15, Gurjit Degun

Nick Bailey, the chief executive and executive creative director of Isobar UK, is to become the chief creative officer EMEA.

 
Kershaw joins Iris from BBH as managing director of content

Kershaw joins Iris from BBH as managing director of content

12 November 15, Kate Magee

Iris has appointed Bartle Bogle Hegarty's Matthew Kershaw to head the agency's global content offering.

 
Karmarama hires Adam Kean as executive creative director

Karmarama hires Adam Kean as executive creative director

12 November 15, James Swift

Karmarama has hired the industry veteran Adam Kean as its executive creative director.

 
Six promoted at Adam & Eve/DDB

Six promoted at Adam & Eve/DDB

12 November 15, Maisie McCabe

Adam & Eve/DDB has promoted its head of account management, Paul Billingsley, to managing partner and head of client services, and its head of planning, Dom Boyd, to group strategy director.

 
PHD hires Google executive Ben Samuel as marketing technology director

PHD hires Google executive Ben Samuel as marketing technology director

12 November 15, Gideon Spanier

PHD has hired ex-Google executive Ben Samuel to the newly created role of marketing technology director in London.

 
WPP deal is a risk worth taking for Essence's Juhl

WPP deal is a risk worth taking for Essence's Juhl

12 November 15, Gideon Spanier

The digital shop will be able to expand its operations quickly after investment from Group M, Gideon Spanier writes.

 
Do media agencies need to re-evaluate the print medium?

Do media agencies need to re-evaluate the print medium?

12 November 15, Gurjit Degun

Good old-fashioned ink on paper might not be sexy for some, but has it gone as far as 'printism', Gurjit Degun asks.

 
Helping brands take aim in the battle of words

Helping brands take aim in the battle of words

12 November 15, Gideon Spanier

Verbalisation is using military techniques to influence behaviour, its CEO, Alex van Gestel, tells Gideon Spanier.

 
You call it advertising, I call it content

You call it advertising, I call it content

12 November 15, Sue Unerman

Why has the term "content" roused such fury among some in our industry?

 
Tech viewpoint on the visual web

Tech viewpoint on the visual web

12 November 15, John Donovan

The internet is going visual.

 
Let's be upfront about this: TV can still hold its own

Let's be upfront about this: TV can still hold its own

12 November 15, Gideon Spanier

TV buyers are gearing up for one of the most important weeks of the year for broadcasters as the annual trading season kicks off.

 
Plenty of room at the top for women in advertising

Plenty of room at the top for women in advertising

12 November 15, Claire Beale

When a select bunch of the brightest and best young stars in the ad business were asked this week to name a leader they admired, there were plenty of answers, from Nelson Mandela to John Lennon.

 
Women of Tomorrow open for nominations
 
How to solve ad blocking the right way: the cost per human model

How to solve ad blocking the right way: the cost per human model

11 November 15, Steve Brown

Do away with CPM, says Steve Brown, chief revenue officer at Rezonence, and introduce the access and buying of inventory on a cost per human basis.

 
The buzz: Mulberry parodies the nativity for Christmas

The buzz: Mulberry parodies the nativity for Christmas

12 November 15,

Mulberry's Christmas ad, which parodies the nativity, has attracted a lot of attention on Twitter.

 
Pick of the week: Currys PC World, Abbott Mead Vickers BBDO

Pick of the week: Currys PC World, Abbott Mead Vickers BBDO

12 November 15, Omar Oakes

Currys PC World's Christmas ad starring Jeff Goldblum is a hit.

 
Turkey of the week: Johnnie Walker, Anomaly

Turkey of the week: Johnnie Walker, Anomaly

12 November 15, Gurjit Degun

The second instalment of "the gentleman's wager" has not made a good impression.

 


Apple Watch dominates wearable social buzz with two million mentions

Presented by ADOBE
In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.


 
 
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