This week's top features and opinions: New adland map of London, Why Corbyn could be good for the ad industry, Do retailers need a big Christmas TV ad?

view in web browser add to safe senders list November 08, 2015 Campaign Sunday Best

This week's top features and opinions The new adland map of London James Swift Move over, Soho - the once-seedy enclave may have become synonymous with advertising and media, but other areas now lay claim to some of adland's hottest shops. Do retailers really need a glossy TV ad for Christmas? Gideon Spanier The 'John Lewis effect' has led to a surge in festive TV ads. Is this approach right for everyone? A better brand of politics: Why Jeremy Corbyn could be an adland ally Pete Heskett Jeremy Corbyn is a threat to our economic security, if the Conservatives are to be believed, but Pete Heskett sees in the newly elected Labour leader a potential adland ally. An agency's location says a lot about the ad industry Claire Beale It's not, of course, where an agency is located or what its building looks like that defines whether it's a great company. AAR: Matchmaking in adland since 1975 Lyndy Payne and Martin Jones As the intermediary celebrates its 40th anniversary, Lyndy Payne looks back at how it was established while Martin Jones reflects on the key changes in the past four decades. A view from Dave Trott: Repositioning the competition Dave Trott Sharry was an 11-year-old schoolgirl in Scotland. Take two: How DLKW Lowe revamped planning Anna Vogt Planning departments have never wielded so much influence, yet still too often resemble a backwater. DLKW Lowe is trying to combat this by trialling a new way of working, Anna Vogt writes. A problem shared is a problem halved. Even in adland Maisie McCabe Proper bust-ups rarely happen at conferences. Do agencies need a vision statement? On the subject of agency vision statements, James Murphy and the US adman Joey Reiman are in harmony: they are meaningless and need killing off. Diary: Zaid... you're hired Zaid Al-Zaidy appeared on BBC Two's The Apprentice: You're Fired a couple of weeks ago and mentioned to one of Diary's spies that he'd been asked if he'd like to return to the show. It took outsiders to drive digital buying revolution Gideon Spanier Essence just might be London's best-kept secret in media buying. Why we're loving: Elizabeth Stokoe, professor of social interaction, Loughborough University Stokoe set up a training body, CARM, to help fix communication problems at organisations. At Wired2015, she revealed how one word can convert callers to clients. History of advertising: No 153: Marshall McLuhan's global village Marshall McLuhan, the communications theorist who famously declared that "the medium is the message", had a love/hate relationship with the ad industry. Things we like: Havas Media moving into new Manchester home Havas claims that Havas Media is the first media shop to open in Manchester in a decade as part of its new headquarters, dubbed Havas Village. Why independent shops are more crucial than ever Jonathan Durden The7stars' success shows the media marketplace still wants an alternative to the big networks, Jonathan Durden writes. On the Campaign couch: How worrisome is ad fraud? Jeremy Bullmore Should we be concerned about ad fraud? Advice for new recruits from industry veterans Sue Unerman From putting your hand up to how to cope with a stumble, Sue Unerman shares the things she wished she knew at 21. Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Digital Senior Planner/Buyer £30k Dot-Gap, London Central Account Manager / SAM - Shopper Marketing - Bucks Negotiable Stonor, Buckinghamshire Digital Senior Planner/Buyer £30k Dot-Gap, London Central See all jobs

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