New IAB research on ad blockers, the internet of beer things, customer journey infographic, social media campaigns to watch, #ManOnTheMoon social performance, and the first UK newspaper native ad on Apple News

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One in five use ad-blockers in UK, says IAB research 11 November 15, Kate Magee Nearly one in five people in the UK are using ad-blockers - an increase since the summer, according to research that charts the rise in popularity of the software.     11 November 15 The Daily Poke: Connected to beer As the ‘internet of things’ promises to connect the things around our homes, it’s a priority surely, that one of those things should be beer. The folks at Bud Light seem to think so. They’re launching... read more   11 November 15 Infographic: The complex customer journey Because of the advent of today’s technology and the amount of choices at hand, the customer’s path to purchase is far more complex and complicated than ever before. Consumers are consulting... read more   11 November 15 Social media campaigns to watch: Topshop, Peanuts and Snapchat Topshop Halloween make-up campaign Let’s be honest – brands’ Halloween Instagram campaigns can get old very quickly if they serve no purpose. There are only so many piles of pumpkins you can scroll through... read more   11 November 15 Christmas ads will not longer be dominated just by TV Like it or not, advertising has become a part of Christmas. And it seems that most people are welcoming Christmas creatives into the festive tradition. Advertisers the world over dream of the opportunity... read more     Infographic: How does Monty compare with #ManOnTheMoon on Twitter, plus emoji count 11 November 15, Staff The comparisons between John Lewis' 2014 Monty the Penguin ad and the latest Man on the Moon offering are coming thick and fast. This latest research by Amobee Brand Intelligence has analysed Twitter and... read more   Telegraph launches first UK newspaper native ad on Apple News 11 November 15, Omar Oakes The Telegraph has become the first British national newspaper to launch commercial editorial content on Apple News through its campaign with Nikon.   Maxus launches Chorus for branded content, live experiences and collaboration 11 November 15, Gurjit Degun Maxus, the WPP media agency, has launched a branded content arm called Chorus.   Watch: from John Lewis to Tesco, the best of the 2015 Christmas campaigns so far 10 November 15, Sara Spary Festive season is in full swing, or at least in the ad industry. Just days after John Lewis' hotly anticipated Christmas campaign marked the start of yuletide madness, in no particular order, we chart... read more                 Key Account Manager   £40k Dot-Gap, London (Central)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Head of Communication   The BSN offers a competitive salary & benefits package The British School in The Netherlands, The Hague (NL)   Market Insight Panel Management Executive (London)   Competitive + bonus EE, London   Digital Senior Planner/Buyer   £30k Dot-Gap, London Central   Senior User Experience Designer   Competitive + benefits EE, London   Marketing Manager - Communications Products   Negotiable Sky, London   PR Executive, Sky Sports   Negotiable Sky, Middlesex   Senior PR Manager   Negotiable Sky, Middlesex   Brand Marketing Manager   Negotiable Sky, London               See all jobs

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