McDonald's Christmas campaign, Channel 4 launches All 4 on Google Chromecast, and ITV to move into programmatic ads

View in web browser   |   Add to safe senders Daily News 20th November

McDonald's to feature fans singing in Christmas campaign 19 November 15, Sara Spary McDonald's is calling on members of the public to get involved in its Christmas campaign by exercising their vocal chords.   Channel 4 launches All 4 on Google Chromecast with TV ad campaign starring Phil Spencer and Spencer Matthews 20 November 15, Omar Oakes Channel 4's video on demand service, All 4, will be available on Google's media streaming device, Chromecast, from next week.   ITV to move into programmatic ads and bring back Cold Feet 19 November 15, Gideon Spanier ITV has announced its first move into programmatic advertising and unveiled a string of new drama commissions, including the return of Cold Feet, at its upfronts tonight.   John Lewis extends Age UK partnership with behind-the-scenes ad 20 November 15, Maisie McCabe John Lewis has kicked off the next phase of its partnership with Age UK with a campaign featuring behind-the-scenes footage from its Christmas ad, "man on the moon".   Breakfast Briefing: Tesla smart car plans, HBOS collapse report, Bitcoin crackdown 20 November 15, Charlotte Mceleny Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, Tesla is to accelerate smart car plans, a report reveals blame for HBOS... read more   Android's cute animals ad by Droga5 is most shared ad of 2015 19 November 15, Gurjit Degun The ad featuring animals playing together for the Android operating system is the most-shared ad of 2015, according to Unruly.   BBDO and Twix host competition to create most-shared ad 19 November 15, Gurjit Degun Abbot Mead Vickers BBDO has won a competition to create the most-viewed ad for Twix on YouTube.   Four networking tips from senior women at Sky and Change.org 19 November 15, Shona Ghosh Networking has become a dirty word, associated with the distinctly un-British qualities of insincerity, self-advancement and (urgh) 'connecting'.   Brands are failing to capitalise on the rising number of gay marriages 19 November 15, Michael Wells The lack of response by brands to the rise of gay marriages has taken Michael Wells, group account director at TMW Unlimited, by surprise.   Apple Watch dominates wearable social buzz with two million mentions Presented by ADOBE In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.                 Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Senior Account Manager   £36000 - £42000 per annum Purple Consultancy, London   Head of Marketing   £80-90,000 + 20% Bonus + Exceptional Benefits Just Digital, London (Greater)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Business Development Director   £60000 - £65000 per annum + Commission Purple Consultancy, London               See all jobs

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