Thursday, 12 November 2015

Grey unveils creative leadership team, Avios reviews digital and direct accounts, Honda shops compete for global task

Campaign Daily Fix

Campaign

November 12, 2015

Campaign Daily Fix

Latest news
Grey unveils creative line-up
Grey unveils creative line-up

Kate Magee

Grey London has unveiled its new creative leadership team, promoting Vicki Maguire and Dom Goldman, and hiring the Dare Labs founder Perry Nightingale.

Avios reviews digital and direct business
Avios reviews digital and direct business

Omar Oakes

Avios, the travel rewards scheme used by British Airways and Iberia, is reviewing its digital and direct marketing account, currently held by MBA.

Honda shops compete for global NSX task
Honda shops compete for global NSX task

James Swift

Hakuhodo, Mullen Lowe Group and mcgarrybowen are among roster shops in bid for the brand, known as Acura NSX in the US

Women of Tomorrow open for nominations
Women of Tomorrow open for nominations

Men talk confidently about asking for a pay rise while women describe how nervous they are in that position in a new film that exposes the differences in the way the two genders approach their advertising careers.

Plenty of room at the top for women in advertising
Plenty of room at the top for women in advertising

Claire Beale

When a select bunch of the brightest and best young stars in the ad business were asked this week to name a leader they admired, there were plenty of answers, from Nelson Mandela to John Lennon.

Sainsbury's seeks agencies for direct marketing and social
Sainsbury's seeks agencies for direct marketing and social

Gurjit Degun

Sainsbury's is looking for an agency to handle direct marketing and eCRM.

Nick Bailey lands Isobar EMEA role
Nick Bailey lands Isobar EMEA role

Gurjit Degun

Nick Bailey, the chief executive and executive creative director of Isobar UK, is to become the chief creative officer EMEA.

Karmarama hires Adam Kean as executive creative director
Karmarama hires Adam Kean as executive creative director

James Swift

Karmarama has hired the industry veteran Adam Kean as its executive creative director.

WCRS to handle global launch of Mini Convertible
WCRS to handle global launch of Mini Convertible

Kate Magee

Mini, the car brand owned by BMW, has appointed WCRS to develop a global campaign to launch the latest Mini Convertible, which goes on sale in March next year.

Stink's one-stop-shop content arm launches
Stink's one-stop-shop content arm launches

James Swift

Stink, the production company, has opened a content division and is promising clients a one-stop-shop of services including strategy and creative.

Six promoted at Adam & Eve/DDB
Six promoted at Adam & Eve/DDB

Maisie McCabe

Adam & Eve/DDB has promoted its head of account management, Paul Billingsley, to managing partner and head of client services, and its head of planning, Dom Boyd, to group strategy director.

18 Feet & Rising leaves AkzoNobel ad roster
18 Feet & Rising leaves AkzoNobel ad roster

AkzoNobel has restructured its advertising roster in the UK, ending its relationship with 18 Feet & Rising.

SapientNitro picks up £30m Euro Nikon brief
SapientNitro picks up £30m Euro Nikon brief

Gurjit Degun

Nikon, the camera-maker, has appointed SapientNitro, the digital agency owned by Publicis Groupe, to its £30 million integrated advertising account across Europe.

Vodafone picks Grey London for 'quad play' launch
Vodafone picks Grey London for 'quad play' launch

Gideon Spanier

Vodafone's creative agency, Grey London, has fought off a rival WPP shop to pick up the telecom giant's "quad play" TV launch brief.

Smirnoff signs seven-figure events and content deal with Mixmag Media
Smirnoff signs seven-figure events and content deal with Mixmag Media

Gideon Spanier

Smirnoff has signed a global, estimated seven-figure deal with dance music brand Mixmag Media which will recruit leading DJs to perform at club nights and produce video for the Diageo-owned vodka company.

The Work
Amazon Fashion
Amazon Fashion "I wish I could wear" by Deep Focus London

Rankin has shot a series of short films for Amazon Fashion's online campaign, which encourages women to overcome their fashion insecurities.

Pick of the week: Currys PC World, Abbott Mead Vickers BBDO
Pick of the week: Currys PC World, Abbott Mead Vickers BBDO

Omar Oakes

Currys PC World's Christmas ad starring Jeff Goldblum is a hit.

Turkey of the week: Johnnie Walker, Anomaly
Turkey of the week: Johnnie Walker, Anomaly

Gurjit Degun

The second instalment of "the gentleman's wager" has not made a good impression.

Editor's pick
Frank Budgen: a tribute
Frank Budgen: a tribute

As a tribute, Campaign asked creatives and directors from across the industry to pick their favourite Frank Budgen ad.

He who dares: will Oliver's Simon Martin revive Dare?
He who dares: will Oliver's Simon Martin revive Dare?

Maisie McCabe

Dare's fall from grace has been as dramatic as its new owner's rise to prominence. So what is Oliver and how can it revive the former digital gem? Maisie McCabe meets the man behind the swoop to find out.

Also in the news
Can a 3-year-old recognize the Target logo?
Can a 3-year-old recognize the Target logo?

Douglas Quenqua

As the holiday shopping season begins, we test the brand IQ of America's most influential consumers: kids.

Judges line up for Outdoor Planning Awards as entries open
Judges line up for Outdoor Planning Awards as entries open

Suzanne Bidlake

Sue Unerman, the chief strategy officer at MediaCom, Camilla Harrison, the Anomaly chief executive, and Pat Doherty, the principal at Creative Counsel, are among the judges lined up for the 2016 Outdoor Planning Awards, which opened for entries today.

Kershaw joins Iris from BBH as managing director of content
Kershaw joins Iris from BBH as managing director of content

Kate Magee

Iris has appointed Bartle Bogle Hegarty's Matthew Kershaw to head the agency's global content offering.

PHD hires Google executive Ben Samuel as marketing technology director
PHD hires Google executive Ben Samuel as marketing technology director

Gideon Spanier

PHD has hired ex-Google executive Ben Samuel to the newly created role of marketing technology director in London.

Verbalisation hires van Gestel to lead fight into new markets
Verbalisation hires van Gestel to lead fight into new markets

Gideon Spanier

Verbalisation, the strategic marketing agency which prides itself on its military contacts and use of psychological warfare methods, has appointed Alex van Gestel as its chief executive.

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