Spain’s Christmas viral ad; plus, social and UGC case studies, emojis, AI, and has Twitter's 'like' button been a success?

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How Spanish Christmas Lottery created an unexpected viral Christmas ad winner 27 November 15, Unruly Social video expert Unruly reviews the latest viral by     27 November 15 Case studies: 5 online tricks high street brands have used to reel in buyers EngageSciences CEO, Richard Jones, reveals five ways his company has helped clients involve consumers, and what the results have been–Ed. Whether it’s leveraging persuasive user-generated content, an... read more   27 November 15 The UK needs to up its emoji game Yes, the OED may have caused some mild consternation last week by announcing that an emoji was its word of the year, but when it comes to other British brands picking up the emoji baton, the UK has been... read more   27 November 15 Do users ‘like’ the new Twitter update? The results are in Numbers don’t lie – Twitter’s user growth has slowed quite steadily over the past four years. As such, the social network is seeking new ways to engage users, as other platforms like Instagram and Snapchat... read more   27 November 15 How much is a Christmas advert worth? Or, how to measure the impact of a Christmas marketing campaign Moggies, moon man, muppets and Jeff Goldblum: Christmas marketing campaigns are often highly expensive and creative endeavours. Conventional wisdom is that this is money well spent. Research conducted... read more   27 November 15 The Daily Poke: Stop, play, pause We’re a nation of gym bunnies. We pump iron, guzzle protein shakes, and NEVER skip leg day. So why don’t we take as much care when it comes to our mental health? Read more on The Daily Poke: Stop, play... read more     Booking.com in talks with agencies over digital comms business 27 November 15, Gurjit Degun Booking.com, the accommodation bookings site, is speaking to agencies about its brand activation, social media and content needs.   Campaign Viral Chart: John Lewis back on top as Christmas ad leads most shared 27 November 15, Gurjit Degun The John Lewis Christmas ad has knocked Sainsbury's off the top spot and is once again the most shared ad of the week online.   MEC promotes John Clarvis to new creative technologist role 27 November 15, Omar Oakes MEC has appointed John Clarvis, the agency's data innovation director, to the newly-created role of creative technologist.   The future of marketing is AI, telepathy and psychological layers 27 November 15, Rebecca Coleman The Marketing Society's annual conference featured a varied roster of speakers, from pop-philosopher Alain de Botton to Atom Bank's Anthony Thomson and AI expert Professor Nick Bostrom. The subjects covered... read more                 DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Business Director   £80k Dot-Gap, London (Central), London (Greater)   Cancer Research UK , Head of Product Marketing   excellent benefits Cancer Research UK, London   EE , Marketing Manager   Negotiable EE, London   EE , Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   EE, SEO Manager (London)   Competitive + benefits EE, London   EE, Sales Manager - International   benefits EE, London   EE, Senior Planning Manager (London)   Competitive + bonus EE, London   Smith & Nephew , Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire   Sky, Junior Creative   Negotiable Sky, London               See all jobs

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