The Muppets unveiled as 'celebs' in Warburtons crumpets ad, a template for the agency of the future, and winning the ad blocking war

View in web browser   |   Add to safe senders Daily News 16th November

The Muppets unveiled as 'celebs' in Warburtons crumpets ad 14 November 15, Kate Magee The new ad from Warburtons will feature the Muppets starring in "The Giant Crumpet Show".   A template for the agency of the future 15 November 15, John Cunningham Possible's global chief technology officer explains how creatives and technologists can work together for the benefit of their agency and the industry.   Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change 16 November 15, Huib van Bockel Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is 'no'. And they... read more   Apple, Macmillan and National Trust are UK's favourite brand storytellers 13 November 15, Shona Ghosh Charities and tech firms dominate this year's list of top brand storytellers from Aesop - but supermarkets are failing to resonate with consumers, despite huge expectation around their Christmas ads.   Amazon Pantry grocery service launches with brands Heinz, Walkers, Kellogg's 13 November 15, Sara Spary The ecommerce giant has launched its Pantry grocery service in the UK for members of Amazon Prime.   Breakfast Briefing: FMCG sales down, Aldi and Lidl to open 'more stores' than big four, 15m jobs at risk from robots 16 November 15, Sara Spary Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, FMCG sales across Europe have risen but fallen in the UK, Aldi and Lidl... read more   Campaign Viral Chart: John Lewis Christmas ad most shared 13 November 15, Gurjit Degun John Lewis' festive ad showing a lonely man on the moon was the most shared this week, while Sainsbury's ad shoots to second place in one day.   Watch: Behind the scenes of Sainsbury's Mog Christmas ad 13 November 15, Brittaney Kiefer Sainsbury's aired its Christmas ad last night (12 November), reviving children's book character Mog the cat through CGI technology.   Sainsbury's Christmas ad: first social media reaction 13 November 15, Omar Oakes Instant reaction to Sainsbury's Christmas ad featuring Mog the cat has been very positive on social media - even if it failed to generate anywhere near the buzz of last week's launch by John Lewis.   'It takes a lot for the internet not to love a cat': Sainsbury's Mog ad might 'win Christmas' 13 November 15, Unruly Social video expert Unruly reviews Sainsbury's 'Mog's Christmas Calamity'.   Xbox turns a billboard into an endurance test for Tomb Raider launch 13 November 15, Georgina Brazier Xbox has turned a billboard in London into an endurance contest between eight people for the launch of the latest Tomb Raider game.   Pure Media appoints Katy Clarkson as head of planning 13 November 15, Gurjit Degun Pure Media, the media planning and buying agency part of the Chime Communications Group, has appointed Katy Clarkson to the role of head of planning.   Bloomberg appoints Viktoria Degtar to lead EMEA sales 13 November 15, Omar Oakes Bloomberg has promoted Viktoria Degtar to become its new EMEA head of sales based in London, after the departure of commercial director Matt Teeman.   Benefit appoints ODD as creative agency 13 November 15, Omar Oakes Benefit, the global cosmetic and beauty brand, has appointed ODD as its UK creative agency after a competitive pitch.   Brand #fails or #wins?: From Lotto to Asda, ad hashtags come under the spotlight 16 November 15, Steve Sponder The use of a hashtag alongside an ad campaign is now standard practice for marketers, but are consumers actually engaging with them? Steve Sponder, managing director of content marketing agency Headstream,... read more   The opportunity the Internet of Things offers marketers 16 November 15, Manjiry Tamhane, Gain Theory The application of data for advancement is the big opportunity the IoT offers marketers, says the worldwide COO and EMEA CEO of a global marketing foresight consultancy.   What brands and consumers can do to combat fake reviews 16 November 15, Belinda Collins In the light of the Amazon fake review scandal, Belinda Collins, senior planner at ais London, looks at what action brands and shoppers can take themselves to battle the growing problem.   Hack the image: how to monetise the visual web 13 November 15, John Donovan We need to wake up to the significance of the visual web, writes John Donovan, UK vice president of GumGum.   Four factors that will help publishers secure their survival 13 November 15, Nigel Gilbert While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert.   Homer vs Spock: using behavioural nudges to persuade people to eat insects 16 November 15, Jennie Sallows Psychologist Daniel Kahneman was the first to bring the notion that we have two distinct parts to our brain - System 1 and System 2 - into the mainstream, writes Jennie Sallows, head of insight at Kinetic.   Nike stays tight-lipped on Sebastian Coe's future as brand ambassador 13 November 15, Shona Ghosh Sebastian Coe's future as a Nike ambassador is looking increasingly uncertain as he faces questions over doping in athletics and his ties to the brand.   Apple Watch dominates wearable social buzz with two million mentions Presented by ADOBE In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.                 Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Senior Account Manager   £36000 - £42000 per annum Purple Consultancy, London   Head of Marketing   £80-90,000 + 20% Bonus + Exceptional Benefits Just Digital, London (Greater)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Business Development Director   £60000 - £65000 per annum + Commission Purple Consultancy, London               See all jobs

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