Thursday 26 November 2015

GSK launches review of ad agency roster, Aldi spoofs John Lewis Christmas ad, and Co-op kicks off advertising pitch

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Brand Republlic
Daily News 26th November
 
GSK launches review of ad agency roster

GSK launches review of ad agency roster

26 November 15, Gurjit Degun

GlaxoSmithKline, the pharmaceutical giant, is reviewing its creative agency roster.

 
Aldi spoofs John Lewis Christmas ad with its own man on the moon

Aldi spoofs John Lewis Christmas ad with its own man on the moon

26 November 15, Omar Oakes

Aldi has spoofed John Lewis' "man on the moon" Christmas campaign with a tactical ad marketing telescopes.

 
Co-op kicks off advertising pitch

Co-op kicks off advertising pitch

26 November 15, James Swift

The Co-operative Group is reviewing its ad business, potentially signalling the end of its three-year relationship with Leo Burnett London.

 
Twitter appoints Nasr UK managing director

Twitter appoints Nasr UK managing director

26 November 15, Maisie McCabe

Twitter UK has promoted its sales director, Dara Nasr, to managing director, replacing Bruce Daisley.

 
Havas names creative chiefs

Havas names creative chiefs

26 November 15, Gurjit Degun

Andy Sandoz and Ben Mooge take on role of joint ECDs at Havas Creative Group.

 
Freeland lands UK CEO role at Rapp

Freeland lands UK CEO role at Rapp

26 November 15, Kate Magee

Rapp has appointed TMW Unlimited's Chris Freeland as its UK chief executive.

 
News UK moves advertising account for The Sun in-house

News UK moves advertising account for The Sun in-house

26 November 15, Kate Magee

News UK is shifting The Sun's creative account in-house as it scales back its relationship with Grey London.

 
Radio X could be forced to change name after copyright dispute

Radio X could be forced to change name after copyright dispute

25 November 15, Omar Oakes

Radio X, the new brand name for Global Radio's XFM, could be forced to change its name because of a copyright dispute.

 
A view from Dave Trott: Changing the game

A view from Dave Trott: Changing the game

26 November 15, Dave Trott

Everyone hates paying tax.

 
PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards

PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards

26 November 15, Staff

The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva.

 
Mel Scott rocks the boat with ad shake-up at Daily Mail

Mel Scott rocks the boat with ad shake-up at Daily Mail

26 November 15, Gideon Spanier

The first chief revenue officer of Mail Brands has consolidated the print and digital sales teams but also ruffled some feathers in the industry.

 
Savills kicks off pitch for digital business

Savills kicks off pitch for digital business

26 November 15, Omar Oakes

Savills, the high-end estate agent, is looking for an agency to develop its digital strategy and platform.

 
Government body seeks creative agency to promote pork

Government body seeks creative agency to promote pork

26 November 15, Gurjit Degun

The Agriculture and Horticulture Development Board, the body that oversees Britain's farming industry, is on the hunt for an agency to handle its advertising account for pork.

 
Retail bank Aldermore on hunt for digital shop

Retail bank Aldermore on hunt for digital shop

26 November 15, James Swift

Aldermore, the retail bank that serves small to medium-sized businesses, is looking for a digital creative agency.

 
TBWA\London recruits three to strengthen creative team

TBWA\London recruits three to strengthen creative team

26 November 15, Kate Magee

TBWA\London has made a raft of hires to bolster its creative department.

 
Vizeum picks Martell as first planning chief

Vizeum picks Martell as first planning chief

26 November 15,

Louise Martell, a global strategy director at MediaCom, is joining Vizeum UK in the newly created role of head of planning.

 
Belstaff hires Droga5 for Tyler-fronted campaign

Belstaff hires Droga5 for Tyler-fronted campaign

26 November 15, Omar Oakes

Belstaff, the luxury clothing brand best known for its jackets, has appointed Droga5 London as its first creative agency ahead of a campaign featuring the actress Liv Tyler.

 
Pablo lands Harvester and Toby Carvery task

Pablo lands Harvester and Toby Carvery task

26 November 15,

Pablo, the creative agency co-founded by the former England rugby player Ben Kay, has won a pitch to become the lead strategy and creative agency for the Harvester and Toby Carvery restaurants.

 
FCB Inferno hands group role to Lynn

FCB Inferno hands group role to Lynn

26 November 15, James Swift

FCB Inferno has appointed Elspeth Lynn, the former executive creative director at M&C Saatchi, as its group creative director.

 
Does The Sun going free spell the end for mass-market paywalls?

Does The Sun going free spell the end for mass-market paywalls?

26 November 15,

Is the volte-face compelling evidence that a popular paid subscription model is not viable, Gideon Spanier asks.

 
Mixmag emulates Vice by dancing with brands

Mixmag emulates Vice by dancing with brands

26 November 15, Gideon Spanier

As record and magazine sales slump, the title is reinventing itself as a digital and live events company.

 
Lads' mags paid for not following readers online

Lads' mags paid for not following readers online

26 November 15, Mimi Turner

Print versions of laddishness have died out because they lacked digital insights into their core readers, Mimi Turner believes.

 
10 things you need to know before going freelance

10 things you need to know before going freelance

26 November 15,

Ditching the day job for the freewheeling life of a freelancer may seem like a no-brainer, but it's always smart to look before you leap, according to Campaign's industry insiders.

 
Michael Kors gets wrapped up with gift giving 'just because'

Michael Kors gets wrapped up with gift giving 'just because'

26 November 15, Zanub Saeed

Model Nina Agdal goes overboard in fashion brand's holiday online film

 
Huggies celebrates 'Baby's First Feast' for Thanksgiving

Huggies celebrates 'Baby's First Feast' for Thanksgiving

26 November 15, Matthew Rothenberg

Ogilvy & Mather sets a place at the table for the littlest guests

 
Budweiser's Clydesdales return for the holidays

Budweiser's Clydesdales return for the holidays

26 November 15, Adam Olson

After abandoning the team last year, the beer maker brings back both horses and vintage crates for the season

 
O2 "Star Wars Priority tickets" by VCCP

O2 "Star Wars Priority tickets" by VCCP

26 November 15,

O2 has brought together the droids from the old Star Wars films with one from the upcoming sequel in a new ad announcing a movie-première giveaway.

 
Pick of the week: Sainsbury's, AMV BBDO

Pick of the week: Sainsbury's, AMV BBDO

26 November 15, James Swift

Sainsbury's Christmas ad starring Mog the cat is this week's pick.

 
Turkey of the week: Albert Bartlett, Holmes Hobbs Marcantonio

Turkey of the week: Albert Bartlett, Holmes Hobbs Marcantonio

26 November 15, Omar Oakes

Albert Bartlett's ad for frozen potatoes is this week's turkey.

 


How user-generated content leads to a 9.6% conversion increase on ecommerce sites

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This year, 2.7 billion photos are being shared every day on Instagram and Facebook alone representing a 592% increase from 2013.


 
 
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