Media AM - Smirnoff signs £1m events and content deal with Mixmag Media; Judges line up for Outdoor Planning Awards as entries open

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12th November 2015

Smirnoff signs £1m events and content deal with Mixmag Media Smirnoff has signed a global, £1 million deal with dance music brand Mixmag Media which will recruit leading DJs to perform at club nights and produce video for the Diageo-owned vodka company. Judges line up for Outdoor Planning Awards as entries open Sue Unerman, the chief strategy officer at MediaCom, Camilla Harrison, the Anomaly chief executive, and Pat Doherty, the principal at Creative Counsel, are among the judges lined up for the 2016 Outdoor Planning Awards, which opened for entries today. Verbalisation hires van Gestel to lead fight into new markets Verbalisation, the strategic marketing agency which prides itself on its military contacts and use of psychological warfare methods, has appointed Alex van Gestel as its chief executive. PHD hires Google executive Ben Samuel as marketing technology director PHD has hired ex-Google executive Ben Samuel to the newly created role of marketing technology director in London.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe My Media Week: Romano Sidoli From securing beer sponsors for the NME Awards to courting Barbour for Country Life, life is anything but monotonous for Romano Sidoli, group advertising director, Specialist, Time Inc UK. My Media Week: John Wolstenholme John Wolstenholme, managing director, Kinetic Aviator finds the OOH creative for Spectre as impressive as the much-anticipated film. Rajar Q3 2015: How commercial radio has closed digital gap with BBC Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers. My Media Week: Alan Brydon Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values. Media Week Awards 2015: Photos from the night Media Week hosted its annual awards on 22 October at Grosvenor House Hotel in London. Take a look at a gallery of photos from the evening. My Media Week: Pippa Glucklich Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch. Latest blogs Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Sales Coordinator , Sky negotiable, Middlesex Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater) Advertising Technology Product Lead , Sky competitive, West End

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