Tuesday, 10 November 2015

Tesco unveils first of four ads for Christmas, Harvey Nichols aims to stamp out 'gift face' with Christmas campaign, and ITV ad revenue up 8 per cent in Q3

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Brand Republlic
Daily News 10th November
 
Watch: Tesco unveils first in series of four ads for Christmas

Watch: Tesco unveils first in series of four ads for Christmas

09 November 15, Kate Magee

Tesco is breaking with tradition to run a series of four Christmas-themed TV ads that show how the supermarket is helping customers during the busy festive period.

 
Harvey Nichols aims to stamp out 'gift face' with Christmas campaign

Harvey Nichols aims to stamp out 'gift face' with Christmas campaign

10 November 15, Omar Oakes

Harvey Nichols' Christmas ad this year explains how to avoid the ordeal of having to pretend you like an unwanted gift - or having to put on a grimace they have coined as "gift face".

 
ITV ad revenue up 8 per cent in Q3

ITV ad revenue up 8 per cent in Q3

10 November 15, Omar Oakes

ITV's advertising revenue grew by 8 per cent in the third quarter of the year, thanks to the Rugby World Cup.

 
Heineken appoints new marketing director from PepsiCo

Heineken appoints new marketing director from PepsiCo

09 November 15, Sara Spary

Heineken has appointed Cindy Tervoot to the role of UK marketing director, who will join from food and drink giant PepsiCo.

 
Man on the Moon vs Monty the Penguin - which is winning on social?

Man on the Moon vs Monty the Penguin - which is winning on social?

09 November 15, Shona Ghosh

John Lewis' Christmas campaign for 2015, Man on the Moon, has been well-received on social media on its opening weekend, but hasn't quite clocked up the frenzy of last year's Monty the Penguin ad.

 
Newspaper ABCs: much-needed good news for publishers

Newspaper ABCs: much-needed good news for publishers

09 November 15, David Mulrenan

October brought some much needed good news for the publishing industry, says the head of display at ZenithOptimedia.

 
Rapp boss John Perkins leaves after 20 years

Rapp boss John Perkins leaves after 20 years

09 November 15, Kate Magee

John Perkins, the managing director of Rapp's London office has left the agency after 20 years to work on a new venture.

 
Breakfast Briefing: Asda ends Black Friday, Aldi slams 'expose', Easyjet security concerns

Breakfast Briefing: Asda ends Black Friday, Aldi slams 'expose', Easyjet security concerns

10 November 15, Sara Spary

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Asda confirms it has called time on Black Friday, Aldi slams last night's... read more

 
John Lewis Christmas ad: the best spoofs

John Lewis Christmas ad: the best spoofs

09 November 15, Omar Oakes

This year's highly anticipated Christmas ad by John Lewis, which broke on TV and online on Friday, has spawned an array of spoofs and parodies.

 
Bisto sponsors BBC Good Food

Bisto sponsors BBC Good Food

09 November 15, Gurjit Degun

Bisto, the gravy brand owned by Premier Foods, is sponsoring BBC Good Food to encourage people to increase their cooking repertoire.

 
Carling enters sponsorship deal with Dave

Carling enters sponsorship deal with Dave

09 November 15, Gurjit Degun

Carling, the Molson Coors lager brand, has signed a deal to sponsor Dave, the UKTV channel.

 
5 tech start-ups marketers need to know about

5 tech start-ups marketers need to know about

09 November 15, Marc Curtis

Reflecting on the Creston Unlimited Technology Expo last week, head of TMW Labs Marc Curtis notes that much of the start-up innovation is happening around retail and picks his top five ones to watch.

 
Battersea Dogs & Cats Home shows the human side of pet adoption in viral ad

Battersea Dogs & Cats Home shows the human side of pet adoption in viral ad

09 November 15, Be On

Social video expert Be On reviews the latest viral by Battersea Dogs & Cats Home.

 
Matt Teeman departs Bloomberg Media as EMEA commercial director

Matt Teeman departs Bloomberg Media as EMEA commercial director

09 November 15, Gideon Spanier

Matt Teeman has left as commercial director of Bloomberg Media in Europe, the Middle East and Africa after 15 months.

 
Adlanders named in power part-timers list

Adlanders named in power part-timers list

09 November 15, Kate Magee

Abbott Mead Vickers BBDO's Thiago de Morales and TBWA's Amelia Torode have been named as two of the top 50 most powerful part-timers, in research out today.

 
Listen to the new Marketing Mind podcast - episode three: postcapitalism

Listen to the new Marketing Mind podcast - episode three: postcapitalism

09 November 15, Shona Ghosh

Welcome to the Marketing Mind, a new podcast from Marketing's editorial team.

 
'Become More Powerful' with EA's thrilling Star Wars trailer

'Become More Powerful' with EA's thrilling Star Wars trailer

09 November 15, Douglas Quenqua

Anna Kendrick channels her inner Obi Wan to promote the release of Star Wars Battlefront

 
Argos "just can't wait for Christmas" by CHI & Partners

Argos "just can't wait for Christmas" by CHI & Partners

10 November 15,

Argos used a team of 50 professional skiers and snowboarders to create its action-packed Christmas TV ad.

 
Channel 4 "the superhumans return" by 4Creative

Channel 4 "the superhumans return" by 4Creative

09 November 15,

Channel 4 helped change perceptions of disability in its 2012 campaign "meet the superhumans" for the London Paralympic Games.

 
FedEx spot reveals Santa's true gift delivery methods

FedEx spot reveals Santa's true gift delivery methods

09 November 15, Eleftheria Parpis

"North Pole" from BBDO New York gives a family a surprising look into Santa's workshop

 
Johnsonville Sausage partners with Uber to deliver homemade meals by Italian grandmas

Johnsonville Sausage partners with Uber to deliver homemade meals by Italian grandmas

09 November 15, Eleftheria Parpis

"Sausage Nonnas" from Droga5 tour Chicago in tiny homes on wheels

 


Apple Watch dominates wearable social buzz with two million mentions

Presented by ADOBE
In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.


 
 
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