Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting + Nike, Aldi & Unilever

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Marketing Daily , 27th November 2015

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting Nike 'disappointed' as Coe cuts brand ties Aldi caught out on John Lewis Christmas ad spoof The future of marketing is AI, telepathy and psychological layers The five rules of successful client-agency relationships Watch: the public reaction to Black Friday takes a more relaxed turn this year Black Friday ads: Brands promote calm amid shopping frenzy Posting without purpose: why it's time content marketers questioned 'always on' How Spanish Christmas Lottery created an unexpected viral Christmas ad winner Lad mags failed because 'most men use moisturiser and take selfies now' Breakfast Briefing: Unilever coal pledge, BBC Three online-only, Dulux launches interior design business Apple Watch dominates wearable social buzz with two million mentions Presented by ADOBE   JOBS BOARD Project Manager , Tomorrow Recruitment€50000 - €60000 per annum , Amsterdam EE, SEO Manager (London) , EECompetitive + benefits , London EE , Customer Marketing Manager (London) - International Market , EECompetitive + bonus , London Project Director , Tomorrow Recruitment€75000 - €85000 per annum , Amsterdam Paid Search Director , Red Sofa London£55000.00 - £60000.00 per annum , London

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