Study says brands should spend 45% of outdoor budget on digital, scary clown Halloween ad banned, and former Rapp chief launches agency inspired by neuroscience

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Brands should spend 45% of outdoor budget on digital, recommends OOH study 25 November 15, Omar Oakes The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded.   Scary clown Halloween ad banned for being irresponsible and causing offence 25 November 15, Omar Oakes A poster promoting a Halloween event in Norfolk has been banned for being irresponsible and causing offence.   Former Rapp chief John Perkins launches agency inspired by neuroscience 25 November 15, Kate Magee John Perkins, the former managing director of Rapp, has launched a consultancy that intends to use neuroscience to make more impactful work.   Daily Mail publisher reports 4% fall in pre-tax profits to £288m 25 November 15, Gideon Spanier The publisher of the Daily Mail has warned "the challenging market conditions in the UK print advertising market" will have an "adverse" impact on the next financial year, after reporting a 4 per cent... read more   Arthur London picks up RHS flower shows brief 25 November 15, Gurjit Degun The Royal Horticultural Society, the gardening charity, has appointed Arthur London to handle the creative account for its flower shows after a competitive pitch.   Breakfast Briefing: Peugeot in 'real world' emissions data push, Virgin Media slams CMA's approval of BT's EE takeover 25 November 15, Ben Bold Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Peugeot distances itself from VW emissions data fabrication with 'real world'... read more   John Hegarty's incubator business invests in online property start-up Settled 24 November 15, Omar Oakes Sir John Hegarty's incubator business, The Garage Soho, has invested in online property platform Settled, and will provide branding guidance for the firm.   Emirates signs reported $50m deal as key ATP World Tour sponsor 24 November 15, Shona Ghosh Emirates will replace Corona as headline sponsor of the ATP World Tour, in what the association says is its biggest ever agreement.   A third of marketers will change jobs in 2016 due to poor pay 24 November 15, Sara Spary Digital and online marketers saw the biggest increase in salaries in 2015, outpacing the industry average, according to a survey, yet a third plan to change jobs due to poor pay.   Disney's new streaming service is pricier than Netflix - and there's no Frozen 24 November 15, Shona Ghosh Disney has launched its own streaming service in the UK, offering its biggest TV shows, films, books and music for £9.99, though Disney's recent smash hit Frozen isn't on the service (yet).   Game resurrects social media hit 'Christmas Shopping Simulator' for Black Friday 24 November 15, Charlotte Mceleny Game has created Christmas Shopping Simulator 2, a sequel to one of the biggest social media hits of Christmas 2014.   Doddle challenges Black Friday frenzy 24 November 15, Gurjit Degun Doddle, the parcel service, has launched a campaign ahead of Black Friday, playing on the behaviour of shoppers at sales.   Dating app Happn and Plan UK shine a light on child marriage 24 November 15, Shona Ghosh Children's charity Plan UK has taken over location dating app, Happn, to spotlight the number of girls who are forced to marry before they reach adulthood.   Five ways mass-appeal brands like McDonald's and Starbucks can borrow from luxury 24 November 15, Richard Ascott Richard Ascott, managing director at Just So, outlines the five considerations brands need to make to tap into luxury growth.   Sorteo De Navidad "there's no bigger prize than sharing" by Leo Burnett Iberia 25 November 15, Spain's lottery has released a touching animated film, reminiscent of Up, to promote its Christmas draw.   How user-generated content leads to a 9.6% conversion increase on ecommerce sites Presented by Olapic This year, 2.7 billion photos are being shared every day on Instagram and Facebook alone representing a 592% increase from 2013.                 Digital Project Manager - Middleweight start ASAP   £40000 - £45000 per annum Purple Consultancy, London   Digital Project Manager   £30000 - £37000 per annum Purple Consultancy, London   Account Director   £55000 - £65000 per annum Purple Consultancy, London   Head of Live Experience/Production | Boutique creative events agency | Central London | up to £70k   £65k - £70k Judi Patton, London (Central), London (Greater)   Campaign Manager   £22k Dot-Gap, London (Central)               See all jobs

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