Saturday, 21 November 2015

This week's most read news and best ad campaigns: A tribute to Pat Fallon, Tate aims to reconnect public with art, Muppets star in Warburtons ad

Campaign Saturday Shot

Campaign

November 21, 2015

Campaign Saturday Shot

This week's most read news and best ad campaigns
Most read news
A tribute to legendary adman Pat Fallon
A tribute to legendary adman Pat Fallon

Eleftheria Parpis

David Lubars, Bill Westbrook, Robert Senior and others remember their "always profane, often profound" leader

J2O's Instagram ad with Millie Mackintosh doing yoga banned
J2O's Instagram ad with Millie Mackintosh doing yoga banned

Omar Oakes

An Instagram video featuring Made In Chelsea's Millie Mackintosh doing yoga has been banned for not being obviously identifiable as an ad for J2O, the Britvic Soft Drinks brand.

Tate Britain ads aim to spark public reappraisal of famous art works
Tate Britain ads aim to spark public reappraisal of famous art works

Kate Magee

Tate Britain has released a series of posters to reconnect the public with famous art works in its gallery.

RBS appoints Leith for Royal Bank of Scotland integrated account
RBS appoints Leith for Royal Bank of Scotland integrated account

James Swift

RBS has appointed The Leith Agency to handle advertising for its Royal Bank of Scotland brand after a pitch.

VCCP acquires Adconnection
VCCP acquires Adconnection

Gideon Spanier

Media arm of creative agency will become a top 20 media shop following the deal.

The Muppets unveiled as 'celebs' in Warburtons crumpets ad
The Muppets unveiled as 'celebs' in Warburtons crumpets ad

Kate Magee

The new ad from Warburtons will feature the Muppets starring in "The Giant Crumpet Show".

Sky Media hires Videology to set up programmatic ad system
Sky Media hires Videology to set up programmatic ad system

Gurjit Degun

Sky Media, the ad sales division at Sky, has picked Videology, the video advertising platform, to set up a programmatic system to run its digital inventory.

FHM and Zoo magazines to stop publication, says Bauer Media
FHM and Zoo magazines to stop publication, says Bauer Media

Gideon Spanier

Bauer Media is shutting FHM and Zoo magazines in a dramatic illustration of the collapsing lads' mag sector, which reached its zenith in the 1990s.

Channel 4 launches video programmatic exchange and ad sales production division
Channel 4 launches video programmatic exchange and ad sales production division

Gideon Spanier

Channel 4 announced today at its upfronts that it is launching a premium video programmatic advertising exchange, while its sales director, Jonathan Allan, became the latest senior TV figure to attack YouTube over viewability.

Sainsbury's v John Lewis: Christmas ads' first 24 hours on social media
Sainsbury's v John Lewis: Christmas ads' first 24 hours on social media

Omar Oakes

Sainsbury's Christmas ad featuring Mog the cat failed to generate as much social media attention as John Lewis' Man on the Moon in this year's battle for most popular festive campaign.

The end of the road for marketing procurement?
The end of the road for marketing procurement?

Bronwen Hemming

Is PepsiCo scrapping its procurement department a sign of things to come? By Bronwen Hemming, the finance director at Wieden & Kennedy London

Pat Fallon's legacy: network's most high-profile ads
Pat Fallon's legacy: network's most high-profile ads

Brittaney Kiefer

Pat Fallon, the renowned adman who co-founded Fallon Worldwide, died on Friday aged 70, leaving behind a network which has produced ads seen across the world.

MEC launches Tonic to match tech start-ups to digital briefs
MEC launches Tonic to match tech start-ups to digital briefs

Gurjit Degun

MEC, the WPP media agency, has set up a division called MEC Tonic to help clients with digital briefs by using the expertise of start-ups.

Facebook tells brands to run digital campaigns on Sundays and Mondays
Facebook tells brands to run digital campaigns on Sundays and Mondays

Gurjit Degun

Facebook is encouraging retail brands to focus their digital strategy to Sundays and Mondays, instead of Fridays and Saturdays, in the run-up to Christmas.

Android's cute animals ad by Droga5 is most shared ad of 2015
Android's cute animals ad by Droga5 is most shared ad of 2015

Gurjit Degun

The ad featuring animals playing together for the Android operating system is the most-shared ad of 2015, according to Unruly.

Top Work
Sainsbury's
Sainsbury's "Mog's Christmas calamity" by Abbott Mead Vickers BBDO

Sainsbury's has resurrected Mog, the cat from the children's books series, for its Christmas ad.

Warburtons
Warburtons "The Giant Crumpet Show" by WCRS

What do you do after getting Sylvester Stallone to star in one of your ads?

Pick of the week: John Lewis, Adam & Eve/DDB
Pick of the week: John Lewis, Adam & Eve/DDB

James Swift

John Lewis' latest Christmas ad is this week's pick.

Nike Women
Nike Women "styleguide" by R/GA London

Nike put its first Shazam-able print ad in the magazines Stylist, Grazia and Look last week.

Canal+
Canal+ "the best friend" by BETC Paris

A baby warthog that a husband gives his wife for Christmas soon becomes a burden in a new TV spot for the French cable television channel Canal+.

Amazon Prime
Amazon Prime "little friend" by Joint

Amazon Prime's new TV spot continues the established formula, with someone solving a cute problem with Amazon's next-day delivery service.

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