This week's top features and opinions: How to be a director, Sapient is changing Publicis, Are you a work person or career person?

view in web browser add to safe senders list November 22, 2015 Campaign Sunday Best

This week's top features and opinions Are you a work person or a career person? Paul Burke Paul Burke has a theory that everyone with a job can be divided into one of two categories: 'work' people and 'career' people. Here, the award-winning copywriter expounds upon his philosophy and applies it to the world of advertising creatives. Sapient: changing Publicis from the inside Claire Beale SapientNitro's sale to Publicis Groupe last year has had a big effect on the agency but also, it seems, on the holding company. Claire Beale meets the men putting technology at the heart of their business. How to be a director Ringan Ledwidge It might be a multifaceted, ever-evolving role, but one thing is the same: being the guardian of an idea. VCCP builds media offer with Adconnection deal Gideon Spanier The agency is poised to triple its ad buying presence - with media and creative under one roof, Gideon Spanier writes. Should Google buy Twitter? Gideon Spanier A deal could solve both Google's lack of social media presence and Twitter's declining power. Efficiency does not only come from procurement Claire Beale When clients talk about a new drive towards effectiveness and efficiency in their marketing communications, what they often seem to mean is they're going to cut costs and/or squeeze their suppliers A view from Dave Trott: Don't interrupt Dave Trott Recently, I was on a panel of top advertising people - the topic was the future of advertising. The Fallon story is an object lesson for ad start-ups Maisie McCabe The horror of last Friday night will live on in the hearts and minds of us all. Putting Trinity Mirror on the map Gideon Spanier Local World acquisition moves media group up there with the digital big boys, Gideon Spanier writes. Can technologists be creative leaders? In appointing Perry Nightingale as its executive creative technologist, has Grey London just taken adland's title inflation to a new level of silliness or is there method in what some might interpret as madness? Why we're loving: Charlotte Cramer and Scarlett Montanaro, Crack + Cider Cramer and Montanaro have launched Crack + Cider, the world's first concept store where customers can buy useful products, such as waterproofs and backpacks, that will be put in the hands of London's homeless in time for Christmas. Brands remain a powerful filter of consumer choice Nick Southgate Visitors to Newsworks' How People Buy event this week heard the latest consumer journey insights from Nick Southgate. It's time to deliver on the promise of programmatic Gideon Spanier No-one doubts that the future of media buying is going to involve more automation and fewer people. Diary: Who needs Rada? Rada can bugger off - if you want a career in showbusiness, you might want to get a job at FCB Inferno's reception. Things we like: ITV putting on the ritz ITV's decision to take over the London Palladium with a red-carpet presentation tonight (Thursday) for its upfronts is a demonstration that the broadcaster knows how to put on the ritz. History of advertising: No 155: Soho The love affair between Soho and Britain's ad agencies has been ongoing for more than half-a-century. On the Campaign couch: How to handle tacky Christmas decorations Jeremy Bullmore Every year, the receptionists in our agency get to sort out the office Christmas decorations and, every year, the result is a rather tasteless mess of tinsel and cheap baubles, which I feel doesn't do justice to the creative reputation we're trying to forge. Global viewpoint from Ireland Chris Cashen Recent reports suggest that Irish consumers still feel somewhat "remote" from the strong domestic recovery being portrayed in the media, but indicators are pointing to a confidence level last seen in the latter part of 2007. Campaign Jobs Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) Digital Media Director Up to £80k + benefits Ascent Solutions, Central London See all jobs

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