MEC wins Media Agency of the Year at Campaign Media Awards, Booking.com in talks with agencies over digital comms business, and the Shortlist editor on why lads mags failed
FHM, Zoo and other lads' mags failed because "most men are using moisturiser and taking selfies" and don't want to portray a "laddish" image on social media, according to the editor of ShortList.
Aldi has made headlines after a clever spoof of John Lewis' 'Man on the Moon' Christmas ad, but the retailer's been cheeky on one key detail - the telescope.
A new Parody law that was introduced last year means the Aldi play on John Lewis' Christmas ad is "fair dealing" according to Oliver Smith, IP consultant solicitor at Keystone Law.
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, BBC Trust approves BBC Three's online-only move, Unilever pledges to be "carbon... read more
The critical imbalance now in the digital ad economy has created a scenario wherein the value of context and environment is in danger, says the chief executive of Maxus UK.
British Gas' connected homes arm, Hive, is prepping a major marketing push as the brand expands beyond connected thermostats to smart plugs, connected lighting, smart cameras, smart locks and even connected... read more
O2 voted as The Marketing Society's Brand of the Year 2015 in association with Marketing and Advertising Week Europe, writes Elen Lewis, editor of The Marketing Society.
As brands continue to move into publishing, Simon Law, the chief strategy officer of Possible London, urges marketers not to treat their content like news.
The Marketing Society's annual conference featured a varied roster of speakers, from pop-philosopher Alain de Botton to Atom Bank's Anthony Thomson and AI expert Professor Nick Bostrom. The subjects covered... read more
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