Sainsbury's Christmas ad revives Mog the cat, Warburtons releases teasers for Giant Crumpets, Benefit hires creative agency

view in web browser add to safe senders list November 13, 2015 Campaign Daily Fix

Latest news Judith Kerr pens new Mog story for Sainsbury's Christmas campaign James Swift Judith Kerr, the author of the Mog series and The Tiger Who Came To Tea, penned a new Mog story for Sainsbury's Christmas campaign. Watch: Behind the scenes of Sainsbury's Mog Christmas ad Brittaney Kiefer Sainsbury's aired its Christmas ad last night (12 November), reviving children's book character Mog the cat through CGI technology. Warburtons asks which 'celeb is next?' in teaser ads to promote Giant Crumpets Kate Magee Warburtons, the bakery brand, has released a trio of teaser ads ahead of the launch of a campaign to promote its new product Giant Crumpets. Sainsbury's Christmas ad: first social media reaction Omar Oakes Instant reaction to Sainsbury's Christmas ad featuring Mog the cat has been very positive on social media - even if it failed to generate anywhere near the buzz of last week's launch by John Lewis. Benefit appoints ODD as creative agency Omar Oakes Benefit, the global cosmetic and beauty brand, has appointed ODD as its UK creative agency after a competitive pitch. Antidote wins PhD sports nutrition account Gurjit Degun PhD, the sports nutrition brand, has appointed Antidote to handle its creative business after a competitive pitch. BuzzFeed boss Peretti warns of using online ads that 'don't care about readers' Omar Oakes Online publishers are paying the price for using intrusive, and "terrible" third-party software, which has given rise to a surge in ad-blocking use, said Jonah Peretti, the chief executive of BuzzFeed. Christmas 2015 ads: the best so far Brittaney Kiefer Sainsbury's could beat John Lewis as the most popular Christmas ad this year. Campaign showcases some of the best adverts of the festive season. Pure Media appoints Katy Clarkson as head of planning Gurjit Degun Pure Media, the media planning and buying agency part of the Chime Communications Group, has appointed Katy Clarkson to the role of head of planning. Bloomberg appoints Viktoria Degtar to lead EMEA sales Omar Oakes Bloomberg has promoted Viktoria Degtar to become its new EMEA head of sales based in London, after the departure of commercial director Matt Teeman. ABC to consolidate print and digital figures Gurjit Degun The Audit Bureau of Circulations will be releasing print and digital figures together for the first time next month. Finance ads among the most recalled for under 18s Charlotte Mceleny It sounds counter intuitive but ads such as Money Supermarket ad Go Compare are the most cited 'favourite' ads for under 18s, according to 'Connected Kids' research by Mediacom. Ogilvy's Sutherland to speak to 10,000 students via VR headsets Omar Oakes Rory Sutherland, the vice chairman of Ogilvy & Mather Group UK, will deliver a speech to 10,000 pupils in more than 100 schools via virtual reality headsets next week. The Work Cadbury Milk Tray "boot camp" by Gravity Road An all-star cast compete to become the next Milk Tray Man in the new Cadbury ad. Xbox "Rise of the Tomb Raider: survival billboard" by McCann London In a campaign reminiscent of "touch the truck" competitions, Xbox challenged eight contestants to survive 24 hours on a billboard to mark the release of the new Tomb Raider game. Stella Artois "naming" by Mother Stella Artois was created as a Christmas gift to the city of Leuven in Belgium, according to the brand's global festive campaign. Editor's pick Cream of the crop: the state of privately owned agencies Bob Willott The7stars tops this year's Private Plums list, which celebrates good financial management, but what light does the survey throw on the state of the UK's privately owned agencies? Bob Willott investigates. WPP deal is a risk worth taking for Essence's Juhl Gideon Spanier The digital shop will be able to expand its operations quickly after investment from Group M, Gideon Spanier writes. Also in the news Four factors that will help publishers secure their survival Nigel Gilbert While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Virgin America campaign uses Google Street View to give 360-degree cabin tours Zanub Saeed Interactive bus shelter ads and digital banners preview flying experience Amazon Pantry grocery service launches with brands Heinz, Walkers, Kellogg's Sara Spary The ecommerce giant has launched its Pantry grocery service in the UK for members of Amazon Prime. Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) Digital Media Director Up to £80k + benefits Ascent Solutions, Central London Senior Media Buyer Up to £40k + benefits Ascent Solutions, London (Central), London (Greater) See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000