Media AM - VCCP acquires Adconnection; Sky opens global ad sales division; DMG Media kicks off hunt for global shop

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19th November 2015

VCCP acquires Adconnection Media arm of creative agency will become a top 20 media shop following the deal. Sky opens global ad sales division Sky Media has launched an international ad sales team, based in Munich, for brands that want to run campaigns "at scale" across all the pay-TV giant's five European markets. DMG Media kicks off hunt for global shop DMG Media, the publisher of the Daily Mail and MailOnline, is looking for an international agency ahead of a consumer push. Bauer's Banks takes charge of branded content at Google Google has appointed Lucy Banks, the executive creative director at Bauer Media, to lead its branded content business across EMEA, replacing Derek Scobie. Four networking tips from senior women at Sky and Change.org Networking has become a dirty word, associated with the distinctly un-British qualities of insincerity, self-advancement and (urgh) 'connecting'. BBDO and Twix host competition to create most-shared ad Abbot Mead Vickers BBDO has won a competition to create the most-viewed ad for Twix on YouTube. Media business rankings 20 November 2015: MediaCom is back on top after landing Haven and American Airlines. Meanwhile, Mindshare wins General Mills and Goodstuff Communications scoops Zoopla. Should Google buy Twitter? A deal could solve both Google's lack of social media presence and Twitter's declining power.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe My Media Week: Guy North Guy North, the managing director of Freeview, tackles a parliamentary reception, gas leak, Freeview Play planning, and fantasy football strategy. Johnston Press launches native ads team Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial. Cicero Group study shows varying gender balance of newsrooms Britain's newsrooms are male dominated but are nonetheless far more gender balanced than its boardrooms, according to research by comms agency Cicero Group. Alibaba is 'biggest disruptor', claims Google's UK head of retail Alibaba, the Chinese e-commerce giant, is the biggest disruptor in global technology, according to a senior British Google executive. My Media Week: Romano Sidoli From securing beer sponsors for the NME Awards to courting Barbour for Country Life, life is anything but monotonous for Romano Sidoli, group advertising director, Specialist, Time Inc UK. My Media Week: John Wolstenholme John Wolstenholme, managing director, Kinetic Aviator finds the OOH creative for Spectre as impressive as the much-anticipated film. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater) Advertising Technology Product Lead , Sky competitive, West End

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