Wednesday 25 November 2015

Media PM - John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female; Matomy Group appoints former ITV chief Rupert Howell as non-executive chairman

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Media PM Bulletin
25th November 2015
John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female
John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female
John Lewis has attracted more social media followers than Sainsbury over the festive advertising period, as both Christmas ads went viral on social media.
Matomy Group appoints former ITV chief Rupert Howell as non-executive chairman
Matomy Group appoints former ITV chief Rupert Howell as non-executive chairman
Matomy Group as appointed Rupert Howell, the former managing director of brand and commercial at ITV, as the Israeli ad tech company's non-executive chairman.
Publicis Groupe employees set to receive £2,000 each in shares
Publicis Groupe employees set to receive £2,000 each in shares
Thousands of staff at Starcom MediaVest, Saatchi & Saatchi and other Publicis Groupe agencies are set to become shareholders in their parent company for the first time as they will receive shares worth about €2,800, or £2,000, each.
Latest blogs
Four factors that will help publishers secure their survival
Four factors that will help publishers secure their survival
While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert.
Teen angst and the authenticity of influence
Teen angst and the authenticity of influence

After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.

Demise of the must-have toy is no cause for festive cheer
Demise of the must-have toy is no cause for festive cheer
Children are viewing less and less linear TV than ever before, says the head of planning at Maxus.
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