Media PM - John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female; Matomy Group appoints former ITV chief Rupert Howell as non-executive chairman
John Lewis has attracted more social media followers than Sainsbury over the festive advertising period, as both Christmas ads went viral on social media.
Matomy Group as appointed Rupert Howell, the former managing director of brand and commercial at ITV, as the Israeli ad tech company's non-executive chairman.
Thousands of staff at Starcom MediaVest, Saatchi & Saatchi and other Publicis Groupe agencies are set to become shareholders in their parent company for the first time as they will receive shares worth about €2,800, or £2,000, each.
After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.
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