Unilever concludes global media review, John Lewis extends Age UK partnership, ITV to move into programmatic ads

view in web browser add to safe senders list November 20, 2015 Campaign Daily Fix

Latest news John Lewis extends Age UK partnership with behind-the-scenes ad Maisie McCabe John Lewis has kicked off the next phase of its partnership with Age UK with a campaign featuring behind-the-scenes footage from its Christmas ad, "man on the moon". Unilever retains Mindshare in western Europe and US after global media review Omar Oakes Unilever has retained Mindshare for its media planning and buying business in most global markets, with central and eastern Europe won by PHD. ITV to move into programmatic ads and bring back Cold Feet Gideon Spanier ITV has announced its first move into programmatic advertising and unveiled a string of new drama commissions, including the return of Cold Feet, at its upfronts tonight. Channel 4 launches All 4 on Google Chromecast with TV ad campaign Omar Oakes Channel 4's video on demand service, All 4, will be available on Google's media streaming device, Chromecast, from next week. British Airways picks Creston Unlimited for CRM strategy Omar Oakes British Airways has picked Creston Unlimited and data analytics consultancy Aquila Insight to handle the airline's customer relationship management work. Campaign Viral Chart: Mog's Christmas Calamity ad takes top spot for Sainsbury's Gurjit Degun Sainsbury's festive video telling the story of Mog at Christmas has been the most shared ad this week. ITV just won the advertising upfronts Gideon Spanier The BBC, ITV, Channel 4 and Sky have kept the quality bar high. The online players aren't taking over in Britain yet, says Campaign's head of media. Children unaware of paid-for online content, says Ofcom report Gurjit Degun Children are spending more than 15 hours a week online, and only one third of 12- to 15-year-olds can identify a paid-for ad in search engine results, according to research by Ofcom. McDonald's to feature fans singing in Christmas campaign Sara Spary McDonald's is calling on members of the public to get involved in its Christmas campaign by exercising their vocal chords. Brands are failing to capitalise on the rising number of gay marriages Michael Wells The lack of response by brands to the rise of gay marriages has taken Michael Wells, group account director at TMW Unlimited, by surprise. The Work Southern Comfort "ShottaSoCo" by Wieden & Kennedy New York Danny McBride, the comedy actor who starred in Eastbound & Down, appears in a music video commissioned to get people drinking shots of Southern Comfort. Western Union "chain of betters" by Mcgarrybowen Mcgarrybowen London's first campaign for Western Union is a proper example of a brand doing some good in the world, according to the agency's chief executive, Rick Hirst. World's talking about: Moschino Barbie The internet has been singing Mattel's praises for challenging gender stereotypes in a new ad. Editor's pick How to be a director Ringan Ledwidge It might be a multifaceted, ever-evolving role, but one thing is the same: being the guardian of an idea. VCCP builds media offer with Adconnection deal Gideon Spanier The agency is poised to triple its ad buying presence - with media and creative under one roof, Gideon Spanier writes. Also in the news Are emotional Christmas ads turkeys or the chance for brands to show their purpose? With Christmas ads increasingly trying to draw a tear, Shaun Smith, founder of Smith+Co and author of 'On Purpose', asks whether customers will be convinced by this strategy. Are these the best retro Christmas ads of all time? Anna Carpen From Yellow Pages to Campbell's Soup, some of the best Christmas ads are from a bygone era, according to Anna Carpen, creative director at 18 Feet & Rising who charts her top five Christmas ads of all time. Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) See all jobs

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