BuzzFeed boss warning on online ads; plus, the inevitable future of digital ads, the adblockalypse, Black Friday, maps, social media reaction to Sainsbury’s Christmas ad, a VR speech to 10,000, and the visual web

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BuzzFeed boss Peretti warns of using online ads that 'don't care about readers' 12 November 15, Omar Oakes Online publishers are paying the price for using intrusive, and "terrible" third-party software, which has given rise to a surge in ad-blocking use, said Jonah Peretti, the chief executive of BuzzFeed.     13 November 15 The ethics of attention and the inevitable future of digital advertising We are living in an attention economy, as attention has become one of our most valuable yet fragile resources. In the last 15 years, the human attention span dropped a third to about 8 seconds (now... read more   13 November 15 How brands can prepare for Black Friday (Thinkstock/littlepaw) Black Friday 2014 hit the headlines for all the wrong reasons. Unprecedented demand for discounted goods took the UK by surprise and two thirds of customers felt retailers were... read more   13 November 15 Combatting the ‘threat’ of the ‘adblockalypse’ The Internet Advertising Bureau UK’s recent Ad Blocking Report conducted by YouGov revealed the number of British adults using ad-blockers has risen from 15% to 18% since it was last tested in early June... read more   13 November 15 Case study: Why marketers need to show not tell How can brands – be they B2C or B2B – cut through modern life’s content overload and engage their audience? The missing piece of the puzzle is to look at the way that consumers think and... read more   13 November 15 The Daily Poke: Complimentary biscuits Their eyes met across a busy traffic intersection. As the lights turned green, the woman started across the road towards him. He felt an overwhelming urge to speak as they passed, a simple, “Who are you... read more     Sainsbury's Christmas ad: first social media reaction 13 November 15, Omar Oakes Instant reaction to Sainsbury's Christmas ad featuring Mog the cat has been very positive on social media - even if it failed to generate anywhere near the buzz of last week's launch by John Lewis.   Ogilvy's Sutherland to speak to 10,000 students via VR headsets 13 November 15, Omar Oakes Rory Sutherland, the vice chairman of Ogilvy & Mather Group UK, will deliver a speech to 10,000 pupils in more than 100 schools via virtual reality headsets next week.   Hack the image: how to monetise the visual web 13 November 15, John Donovan We need to wake up to the significance of the visual web, writes John Donovan, UK vice president of GumGum.                 Key Account Manager   £40k Dot-Gap, London (Central)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Head of Communication   The BSN offers a competitive salary & benefits package The British School in The Netherlands, The Hague (NL)   Market Insight Panel Management Executive (London)   Competitive + bonus EE, London   Senior Marketing Executive (London)   Competitive + bonus EE, London   Marketing Executive   Competitive + benefits EE, London   Senior User Experience Designer   Competitive + benefits EE, London   Marketing Manager - Communications Products   Negotiable Sky, London   PR Executive, Sky Sports   Negotiable Sky, Middlesex   Senior PR Manager   Negotiable Sky, Middlesex               See all jobs

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