Facebook’s tip for digital campaigns; plus, Instagram Boomerang, moment marketing, regulating vloggers, bots and digital scams, FHM and Zoo to stop publishing, and a lot of content about content

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Facebook tells brands to run digital campaigns on Sundays and Mondays 17 November 15, Gurjit Degun Facebook is encouraging retail brands to focus their digital strategy to Sundays and Mondays, instead of Fridays and Saturdays, in the run-up to Christmas.     17 November 15 Will brands keep coming back to Instagram’s Boomerang? Short form content creation tools such as Vine, Snapchat, Cinemagram seem to be all the rage, along with the ever popular videos on Instagram’s, but just when you thought you had everything you needed... read more   17 November 15 Live in the moment, advertise in the moment In a speech at ad:tech London, Antoin e de Kermel discussed how TVTY is helping brands such as O2, McDonald’s, Kia and Coca-Cola to personalise their campaigns in real-time. For those unable to attend... read more   17 November 15 The Daily Poke: Dare to experiment If you’re running a business, you might be nervous about trying out new marketing techniques. (Do you want to end up on Buzzfeed’s list of 20 Brands Who Imploded Epically On Twitter? Exactly.) But internet... read more   16 November 15 The knotty problem of regulating vloggers and brands Forget eyeballs, we all know advertising is increasingly about conversations and engaging with your target audience in an organic way. Latest figures suggest that over 2.2 billion now engage in social... read more     Balmain x H&M and the new digital scams 17 November 15, Shona Ghosh When the coveted Balmain x H&M collaboration went live this month, most shoppers hoping to pick up a piece queued for hours outside stores, or hit F5 desperately on H&M's crashing site.   FHM and Zoo magazines to stop publication, says Bauer Media 17 November 15, Gideon Spanier Bauer Media is shutting FHM and Zoo magazines in a dramatic illustration of the collapsing lads' mag sector, which reached its zenith in the 1990s.   If only 1 in 5 pieces of content is engaged with, it's time to be intelligent 17 November 15, Ben Wood Content is king in the realm of digital marketing, yet new data from BrightEdge indicates that only one in five pieces of content are actually engaged with. iProspect's Ben Wood looks at what brands can... read more   Content overload and 5 tips to help brands get it right 17 November 15, Adam Fulford, Mindshare Focus on distribution as much as content creation, says Adam Fulford, partner at Mindshare, who offers five key behaviours all brands should adopt as part of their content strategy.                 Marketing Manager   Negotiable EE, London   Client Manager   £45000 - £60000 per annum + excellent bonus Major Players, City of London   Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   Senior Programmatic Account Executive   £25k Dot-Gap, London (Central)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Market Insight Executive   Competitive + bonus EE, London   Senior Social Media Manager   Negotiable Sky, South West London   Senior Manager, Brand Strategy   Competitive Girl Effect, London (Central), London (Greater)   Director, Media Brands   Competitive Girl Effect, London (Central), London (Greater)   Marketing Executive - Acquisition   Negotiable Sky, South West London               See all jobs

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