Brands must adapt to YouTube effect, J2O and BT ads banned, Channel 4 launches video programmatic exchange

view in web browser add to safe senders list November 18, 2015 Campaign Daily Fix

Latest news J2O's Instagram ad with Millie Mackintosh doing yoga banned Omar Oakes An Instagram video featuring Made In Chelsea's Millie Mackintosh doing yoga has been banned for not being obviously identifiable as an ad for J2O, the Britvic Soft Drinks brand. Brands must adapt to YouTube effect, says MediaCom's Krichefski Gurjit Degun Media agencies and broadcasters should take lessons from the way that YouTube is communicating with its audience, according to Josh Krichefski, the chief operations officer at MediaCom. Channel 4 launches video programmatic exchange and ad sales production division Gideon Spanier Channel 4 announced today at its upfronts that it is launching a premium video programmatic advertising exchange, while its sales director, Jonathan Allan, became the latest senior TV figure to attack YouTube over viewability. BT's 'misleading' ads for Champions League football coverage banned Omar Oakes BT's ads promoting its coverage of Champions League football coverage have been banned by the ads standards watchdog for providing misleading claims. Sky launches premium TV service Sky Q with Ultra HD programming Omar Oakes Sky has launched Sky Q, a combined satellite TV and internet service that will broadcast Ultra HD programming and allow users to pause live TV and watch later on different devices. On partnership with Pat Fallon and death in advertising Andy Berlin "If fault matters, it was my fault. And now Pat's gone, and we never reconciled," says Andy Berlin Mcgarrybowen hires former VCCP group marketing director Nicole Reid Kate Magee Mcgarrybowen has appointed Nicole Reid to be the business development director on the agency's management team. Love Mog? Get reading for Sainsbury's storytellers Christmas campaign Shona Ghosh Sainsbury's is asking customers to post videos of themselves reading 'Mog's Christmas Calamity' aloud, the new story penned by Judith Kerr for the retailer's Christmas ad. ITV to give staff 3 per cent salary increases in 2016 Gideon Spanier ITV is giving staff a better than expected pay rise of 3 per cent next year, improving an offer of 2.2 per cent that Britain's biggest free-to-air broadcaster made just four months ago. Rory Sutherland 'goes back to school' for Digital Day Georgina Brazier Ogilvy's vice chairman was among many of the UK's leading industry professionals who today visited schools to give students an insight into digital. The Work Amazon Prime "little friend" by Joint Amazon Prime's new TV spot continues the established formula, with someone solving a cute problem with Amazon's next-day delivery service. Nike Women "styleguide" by R/GA London Nike put its first Shazam-able print ad in the magazines Stylist, Grazia and Look last week. Editor's pick Frank Budgen: a tribute As a tribute, Campaign asked creatives and directors from across the industry to pick their favourite Frank Budgen ad. He who dares: will Oliver's Simon Martin revive Dare? Maisie McCabe Dare's fall from grace has been as dramatic as its new owner's rise to prominence. So what is Oliver and how can it revive the former digital gem? Maisie McCabe meets the man behind the swoop to find out. Also in the news Why marketing apps to kids is still largely unregulated Todd Wasserman Failed attempts at self-enforcement and a toothless FTC have created a Wild West among mobile products targeted to children Royal Caribbean uses Periscope to live stream the travel experience Zanub Saeed Videos showcase the adventurous side of cruising on NY billboards Deutsch's 'Art Heist' may be art fraud, says JR Douglas Quenqua Artist at center of controversial fundraiser tells the Guardian he doesn't recognize the photograph the IPG agency auctioned as his Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) See all jobs

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