ITV to move into programmatic ads; plus, why aren’t more brands on Instagram?, eBay’s Advanced Targeting, All 4 to launch on Chromecast, children and online content, McDonald’s UGC Christmas campaign, and more

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ITV to move into programmatic ads and bring back Cold Feet 19 November 15, Gideon Spanier ITV has announced its first move into programmatic advertising and unveiled a string of new drama commissions, including the return of Cold Feet, at its upfronts tonight.     20 November 15 Is age standing in the way of engagement? Why marketers should be embracing Instagram The marketing world isn’t keeping up with the pace of change in social media, or at least that’s what the usage stats for platforms like Instagram would lead you to believe. In an industry that prides... read more   20 November 15 Did these social media predictions for 2015 come true? Last year, Hot Cherry’s Harry Cymbler wrote 7 social trends you need to know for 2015 for The Wall. Before we publish his predictions for next year, we asked him to look back and see if he made the... read more   20 November 15 Pitches: Why eBay has introduced a new way to reach parents “Millennials,” “baby boomers,” “Gen X/Y/Z” – advertisers use a huge number of labels to describe the needs, wants and interests of different demographics. But what’s in a name? And does a label really... read more   20 November 15 The Daily Poke: No label. Loads of heart Here at Poke Towers, we love a positive news story on a Friday afternoon. Especially when it involves beer. No Label is the world’s first ‘non-binary, postgender beer’. Launched by BrewDog in London’s... read more     Channel 4 launches All 4 on Google Chromecast with TV ad campaign 20 November 15, Omar Oakes Channel 4's video on demand service, All 4, will be available on Google's media streaming device, Chromecast, from next week.   Children unaware of paid-for online content, says Ofcom report 20 November 15, Gurjit Degun Children are spending more than 15 hours a week online, and only one third of 12- to 15-year-olds can identify a paid-for ad in search engine results, according to research by Ofcom.   McDonald's to feature fans singing in Christmas campaign 19 November 15, Sara Spary McDonald's is calling on members of the public to get involved in its Christmas campaign by exercising their vocal chords.   Campaign Viral Chart: Mog's Christmas Calamity ad takes top spot for Sainsbury's 20 November 15, Gurjit Degun Sainsbury's festive video telling the story of Mog at Christmas has been the most shared ad this week.   Bauer Media creates head of programmatic trading role for MailOnline's Skeggs 20 November 15, Omar Oakes Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading.                 Head of Product Marketing   excellent benefits Cancer Research UK, London   Marketing Manager   Negotiable EE, London   Client Manager   £45000 - £60000 per annum + excellent bonus Major Players, City of London   Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   Senior Programmatic Account Executive   £25k Dot-Gap, London (Central)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Creative - Sky Go   Negotiable Sky, London   Senior Marketing Executive   Competitive + benefits EE, London   Senior Social Media Manager   Negotiable Sky, South West London   Creative Planner   Upto £50K base + car allowance + big company benefits Rare Selection, London (Central), London (Greater)               See all jobs

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