Media PM - VCCP builds media offer with Adconnection deal, Google, Trinity Mirror, ITV, Newsworks

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19th November 2015

VCCP builds media offer with Adconnection deal The agency is poised to triple its ad buying presence - with media and creative under one roof, Gideon Spanier writes. Should Google buy Twitter? A deal could solve both Google's lack of social media presence and Twitter's declining power. Putting Trinity Mirror on the map Local World acquisition moves media group up there with the digital big boys, Gideon Spanier writes. Things we like: ITV putting on the ritz ITV's decision to take over the London Palladium with a red-carpet presentation tonight (Thursday) for its upfronts is a demonstration that the broadcaster knows how to put on the ritz. Brands remain a powerful filter of consumer choice Visitors to Newsworks' How People Buy event this week heard the latest consumer journey insights from Nick Southgate. It's time to deliver on the promise of programmatic No-one doubts that the future of media buying is going to involve more automation and fewer people. We can all learn from AA's Media Business Course When I went on the Advertising Association's Media Business Course in 1992, as a young sales executive at Mirror Group, I knew it was a special experience to go on this three-and-a-half-day programme and be mentored by some of the elite of British advertising. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater) Advertising Technology Product Lead , Sky competitive, West End

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