Can #ManOnTheMoon beat Monty on social? Plus, the attribution issue, Vice media and broadcast, M&S marketing chief on ad blocking, retail tech start-ups, and the best John Lewis Christmas ad spoofs

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Man on the Moon vs Monty the Penguin - which is winning on social? 09 November 15, Shona Ghosh John Lewis' Christmas campaign for 2015, Man on the Moon, has been well-received on social media on its opening weekend, but hasn't quite clocked up the frenzy of last year's Monty the Penguin ad.     09 November 15 The Daily Poke: Outing your inner child Work. It’s a bit overrated isn’t it? Wouldn’t you rather be making an egg-box dragon? Or dressing up as a pirate? The folks at IKEA would go along with that. There’s simply not enough play going on in... read more   09 November 15 The attribution issue: First and last click isn’t enough Attribution is integral to the marketing industry, yet there is no general model for measuring it. Last click or first click attribution have previously been the chosen methods for measuring marketing... read more   09 November 15 The blockbuster bounce: A look at the rules of engagement The return of cult classics such as Bond and Star Wars to the big screen this winter has triggered huge levels of excitement amongst consumers. Add to this a jam-packed TV schedule of annual favourites... read more   09 November 15 Vice media and broadcast Vice Media has never been in finer health, not only has it cemented itself as the edgier go-to source for the millennial generation, it has just secured an additional $500m (£324m) worth of funding for... read more     Ad blocking a concern ahead of Christmas, says M&S marketing chief 09 November 15, Shona Ghosh Marks and Spencer has upped its digital spend in the run-up to Christmas but the retailer will be keeping a close eye on pesky ad blockers.   5 tech start-ups marketers need to know about 09 November 15, Marc Curtis Reflecting on the Creston Unlimited Technology Expo last week, head of TMW Labs Marc Curtis notes that much of the start-up innovation is happening around retail and picks his top five ones to watch.   Battersea Dogs & Cats Home shows the human side of pet adoption in viral ad 09 November 15, Be On Social video expert Be On reviews the latest viral by Battersea Dogs & Cats Home.   Hallmark swaps sentimentality for humor in web-only holiday campaign 09 November 15, Eleftheria Parpis Digital series from Chandelier shows how families "#KeepsakeIt Together"   John Lewis Christmas ad: the best spoofs 09 November 15, Omar Oakes This year's highly anticipated Christmas ad by John Lewis, which broke on TV and online on Friday, has spawned an array of spoofs and parodies.                 Key Account Manager   £40k Dot-Gap, London (Central)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Head of Communication   The BSN offers a competitive salary & benefits package The British School in The Netherlands, The Hague (NL)   Market Insight Panel Management Executive (London)   Competitive + bonus EE, London   Digital Senior Planner/Buyer   £30k Dot-Gap, London Central   Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire   Propositions Manager, Communications Products   Negotiable Sky, London   SENIOR ACCOUNT MANAGER-BUSINESS DEVELOPMENT   £35,000pa Comic Relief, London (Central), London (Greater)   Digital Media Director   Up to £80k + benefits Ascent Solutions, Central London   Senior Media Buyer   Up to £40k + benefits Ascent Solutions, London (Central), London (Greater)               See all jobs

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