Media PM - Mel Scott rocks the boat with ad shake-up at Daily Mail; Lad mags failed because 'most men use moisturiser and take selfies now'; Ad tech partnerships difficult to make profitable, say agencies

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26th November 2015

Mel Scott rocks the boat with ad shake-up at Daily Mail The first chief revenue officer of Mail Brands has consolidated the print and digital sales teams but also ruffled some feathers in the industry. Lad mags failed because 'most men use moisturiser and take selfies now' FHM, Zoo and other lads' mags failed because "most men are using moisturiser and taking selfies" and don't want to portray a "laddish" image on social media, according to the editor of Shortlist. Ad tech partnerships difficult to make profitable, say media agencies Nearly half of media agencies are not able to monetise ad tech as well as traditional media, according to a new survey. Does The Sun going free spell the end for mass-market paywalls? Is the volte-face compelling evidence that a popular paid subscription model is not viable, Gideon Spanier asks. Balancing global and local will be test of media mettle The media buying business is going global, although the marathon pitch process required to win these mega-deals is not for the faint-hearted. Disagreement is the lifeblood of our industry I have never met Tom Goodwin, the senior vice-president at Havas in New York, but we have disagreed about things publicly on Twitter and been in violent agreement there too. Let us pray that cinemas see sense in religion row Congratulations to Digital Cinema Media, the sales house that handles advertising in the UK's leading cinema chains. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater)

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