Facebook encourages brands to run digital campaigns on Sundays and Mondays; Channel 4 boss Abraham says Channel 5 revenues 'up to £100m' less than under Desmond; and John Lewis Christmas ad tops Netmums poll

View in web browser   |   Add to safe senders Daily News 17th November

Facebook encourages brands to run digital campaigns on Sundays and Mondays 17 November 15, Gurjit Degun Facebook is encouraging retail brands to focus their digital strategy to Sundays and Mondays, instead of Fridays and Saturdays, in the run-up to Christmas.   Channel 4 boss Abraham: Channel 5 revenues 'up to £100m' less than under Desmond 16 November 15, Gideon Spanier Channel 4 boss David Abraham has claimed Channel 5's revenues "are up to £100 million below" what the UK broadcaster was making when Richard Desmond owned it.   John Lewis Christmas ad tops Netmums poll 17 November 15, Omar Oakes John Lewis' Christmas ad has topped a poll of mothers' favourite festive ads by retailers for the second year in a row.   Johnston Press launches native ads team 17 November 15, Omar Oakes Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial.   DigitasLBi promotes Matt Steward to managing director 16 November 15, Gurjit Degun Matt Steward, a client partner at DigitasLBi, has been promoted to managing director for the UK arm of the business.   Ken Mandel joins SMG in global client role 17 November 15, Matthew Miller Starcom Mediavest Group has hired Ken Mandel, the former Hootsuite and Salesforce.com executive, as APAC president of its Global Client Network practice.   Breakfast Briefing: Urban Outfitters buys pizzeria, encryption terrorism warning, supermarkets sales dip 17 November 15, Sara Spary Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In the news today, tech companies are facing scrutiny after the US warned encryption could... read more   Sainsbury's v John Lewis: Christmas ads' first 24 hours on social media 16 November 15, Omar Oakes Sainsbury's Christmas ad featuring Mog the cat failed to generate as much social media attention as John Lewis' Man on the Moon in this year's battle for most popular festive campaign.   House of Fraser to launch upbeat Christmas campaign about quirky traditions 16 November 15, James Swift House of Fraser's Christmas campaign is a choreographed and upbeat effort that breaks on TV on Wednesday (18 November).   Barbour launches 'Great Outdoors' social media campaign 16 November 15, Anna Reynolds Barbour, the British lifestyle brand, has launched a global Twitter and Instagram campaign starring 2014 British Adventurer of the Year, Sean Conway.   I'm A Celebrity launches 15th series on ITV with 11.1m viewers 16 November 15, Gurjit Degun ITV's I'm A Celebrity...Get Me Out of Here! returned with 11.1 million viewers last night, matching last year's launch episode.   Why P&G and L'Oreal are exploring the Internet of Things 16 November 15, Shona Ghosh The trouble with a pot of cream, whether it costs £5 or £50, is that you'll never know if your customer had a mild allergic reaction and put it in the bin.   Paddy Power's Christian Woolfenden quits for shopping start-up Lyst 16 November 15, Shona Ghosh Paddy Power's managing director of retail for the UK and Ireland, Christian Woolfenden, will exit the betting company for Lyst, a London-based fashion start-up.   Pat Fallon's legacy: network's most high-profile ads 16 November 15, Brittaney Kiefer Pat Fallon, the renowned adman who co-founded Fallon Worldwide, died on Friday aged 70, leaving behind a network which has produced ads seen across the world.   Sky Media hires Videology to set up programmatic ad system 16 November 15, Gurjit Degun Sky Media, the ad sales division at Sky, has picked Videology, the video advertising platform, to set up a programmatic system to run its digital inventory.   Apple Watch dominates wearable social buzz with two million mentions Presented by ADOBE In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.                 Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Senior Account Manager   £36000 - £42000 per annum Purple Consultancy, London   Head of Marketing   £80-90,000 + 20% Bonus + Exceptional Benefits Just Digital, London (Greater)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Business Development Director   £60000 - £65000 per annum + Commission Purple Consultancy, London               See all jobs

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