Wednesday 11 November 2015

Media PM - TV blasts Virgin Media in 'TV tax' claims row; Maxus launches Chorus for branded content, live experiences and collaboration; Guy Cocker to join Stuff as global editor-in-chief

Media PM Bulletin

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Media PM Bulletin
11th November 2015
ITV blasts Virgin Media in 'TV tax' claims row
ITV blasts Virgin Media in 'TV tax' claims row
ITV has claimed there is "no evidence" that retransmission fees would mean increased costs for British viewers, as the broadcaster hit back at cable giant Virgin Media's claims that such payments are a "TV tax".
Maxus launches Chorus for branded content, live experiences and collaboration
Maxus launches Chorus for branded content, live experiences and collaboration
Maxus, the WPP media agency, has launched a branded content arm called Chorus.
Guy Cocker to join Stuff as global editor-in-chief
Guy Cocker to join Stuff as global editor-in-chief
Guy Cocker, the former editor at video games site GameSpot, has been named the global editor-in-chief at Stuff.
Group M buys majority stake in South Africa's Yonder Media
Group M buys majority stake in South Africa's Yonder Media
WPP's Group M has made its second acquisition of a digital marketing agency in a week by buying a majority stake in South African mobile outfit Yonder Media.
Latest blogs
Teen angst and the authenticity of influence
Teen angst and the authenticity of influence

After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.

Demise of the must-have toy is no cause for festive cheer
Demise of the must-have toy is no cause for festive cheer
Children are viewing less and less linear TV than ever before, says the head of planning at Maxus.
Spectre and Star Wars show cinema's box-office appeal for advertisers
Spectre and Star Wars show cinema's box-office appeal for advertisers
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