Media AM - Carling enters sponsorship deal with Dave; Bisto sponsors BBC Good Food; Newspaper ABCs

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09th November 2015

Carling enters sponsorship deal with Dave Carling, the Molson Coors lager brand, has signed a deal to sponsor Dave, the UKTV channel. Bisto sponsors BBC Good Food Bisto, the gravy brand owned by Premier Foods, is sponsoring BBC Good Food to encourage people to increase their cooking repertoire. Newspaper ABCs: much-needed good news for publishers October brought some much needed good news for the publishing industry, says the head of display at ZenithOptimedia. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. John Lewis Christmas ad: social media reaction The John Lewis Christmas ad, which broke online this morning, has been mentioned on social media nearly 40,000 times within the first few hours. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe My Media Week: John Wolstenholme John Wolstenholme, managing director, Kinetic Aviator finds the OOH creative for Spectre as impressive as the much-anticipated film. Rajar Q3 2015: How commercial radio has closed digital gap with BBC Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers. My Media Week: Alan Brydon Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values. Media Week Awards 2015: Photos from the night Media Week hosted its annual awards on 22 October at Grosvenor House Hotel in London. Take a look at a gallery of photos from the evening. My Media Week: Pippa Glucklich Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch. Archant hires Local World's digital chief Matt Kelly Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer. Latest blogs Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater) Advertising Technology Product Lead , Sky competitive, West End Senior PPC Executive , Dot-Gap £30k, London (Central)

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