TfL ends relationship with M&C Saatchi, Samsung ad shows people damaging old TVs, Quality Street wants to be first sign of Christmas

view in web browser add to safe senders list November 23, 2015 Campaign Daily Fix

Latest news TfL ends 15-year relationship with M&C Saatchi Gurjit Degun Transport for London has ended its 15-year relationship with M&C Saatchi. Samsung Christmas ad features people 'accidentally' damaging their old TVs Gurjit Degun Samsung is promoting the SUHD TV in its Christmas ad, which features people allowing their old TVs to be damaged so they have an excuse to buy a new one. Quality Street's TV ad muscles in on Coke's 'first sign of Christmas' mantle James Swift Quality Street is releasing a TV campaign that aims to usurp Coca-Cola and its holiday truck as the first sign of Christmas. Cinemas refuse Lord's Prayer ad by Church of England James Swift Digital Cinema Media has refused to run a Church of England ad featuring the Lord's Prayer because it could offend audiences. ITV signs three-year deal to broadcast The Voice Omar Oakes ITV has confirmed that The Voice, the singing competition, will move to the commercial broadcaster from the BBC in 2017. BBC reaches series high with Strictly but X Factor results slow down Gurjit Degun Strictly Come Dancing pulled in an average audience of 10.7 million people for its results show last night. Immediate Media to buy TV shopping channel Jewellery Maker Omar Oakes Immediate Media has announced its intention to buy Jewellery Maker, a 24-hour TV shopping channel. WPP-backed Refinery29 appoints new London team for UK launch Omar Oakes Refinery29, the US-based fashion and lifestyle media company, is launching a UK website and has appointed a new London-based editorial team. Smartphone use in UK to break 50% barrier for first time Omar Oakes More than half of people in the UK will own a smartphone by the end of this year for the first time, according to research from ZenithOptimedia. Cinema has greatest brand impact Maisie McCabe Cinema has the strongest combined brand impact of any medium, according to research by Millward Brown, commissioned by Digital Cinema Media. Academy/Reset secures Oscar-winner Kathryn Bigelow James Swift Academy has secured the services of its first Academy Award-winning director, Kathryn Bigelow. Desperados hands global creative account to We Are Pi Omar Oakes Heineken has picked Amsterdam-based agency We Are Pi as its lead ad agency for its Desperados brand. The 8 most useless movie tie-ins Daniel Bukszpan As "Star Wars: The Force Awakens" hits theaters -- and the merchandising hits stores -- we look back fondly on some painfully misguided promotions The Work Asda "dogs" by VCCP Asda pokes fun at the sentimental ads that usually abound at this time of year in a new spot featuring two love-struck dogs. KFC "the friendship bucket test" by Bartle Bogle Hegarty KFC's new TV ad pits friends against each other in a Mr & Mrs-style quiz for the chance to fill their KFC bucket with chicken. Editor's pick Should Google buy Twitter? Gideon Spanier A deal could solve both Google's lack of social media presence and Twitter's declining power. Putting Trinity Mirror on the map Gideon Spanier Local World acquisition moves media group up there with the digital big boys, Gideon Spanier writes. Also in the news Google sticks with channel ads on YouTube Kids app Shona Ghosh Google is erring on the side of caution with advertising on the new child-friendly version of YouTube, YouTube Kids. Lidl buys Kochzauber to take on Amazon Fresh Shona Ghosh Lidl is aping the concept of Amazon Fresh in its home market, with the acquisition of grocery delivery start-up Kochzauber. Lexus fashions fully driveable real-size origami car replica Sara Spary Lexus has created a fully driveable one off origami car made out of sheet metal, glass and plastics and 1,700 fully recyclable cardboard sheets. Campaign Jobs Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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