Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers.
Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values.
Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch.
Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer.
After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.
The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.
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